Episode 60: Will The Cookies Crumble? Edward Snowden, Big Brother, And Cookieless Tracking In GA4

Tracking cookies is a vital part of advertising. However, Consumer Privacy Acts like GDPR and CCPA are making active efforts to further protect user data by making it unobtainable to advertisers — at least not without consent and full transparency. Trevor, Lauren, and Danny sit down to talk about how cookies work, the future of third-party cookies in GA4…and Edward Snowden? Enjoy episode 60 of Tower After Hours!