S5 E3 | Beyond the Ballpark: Lancaster Stormers

Over the next few months, we’re going to be talking to the brains behind some local brands of Lancaster. We will dig into what it looks like to follow your passions, even when that goes against expectations, and the big decisions that come along the way.

In This Episode

We would be remiss to not include a Lancaster staple to the community, the Lancaster Stormers. In this episode, we get to talk with the VP & Assistant General Manager Alexandra Bunn about what goes on behind the scenes of a major rebrand. You’ll hear about the process of developing a new identity and bringing that vision to life, while also diving into what it takes to keep evolving and find new ways to bring people together beyond the ballpark.

Stay tuned for the next episode on the last Wednesday of every month!