Tower Marketing Logo
explore
  • About
  • Services
  • Work
  • Blog
  • Podcast
  • Careers
  • Culture
  • Contact
Client Portal
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
Stay in the Know

Join Our Mailing List

  • This field is for validation purposes and should be left unchanged.

June 23, 2021

Episode 52: Strengthening Your Content Strategy

  • ,
  • Grace H,
  • ,
  • and Danny
Share
In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency’s content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences.

00:00-00:55 seconds – Haley talks about this month’s episode, Strengthening Your Content Strategy, and introduces some of the team.

00:55-7:20 – Grace provides an overview of her content marketing background and talks about the importance of revisiting, revising, and repurposing.

7:20-17:00 – Nora provides an overview of her content marketing background and discusses the importance of content audits and content archives.

17:00-25:15 – Danny provides an overview of his content marketing background and shares his experience on the importance of creating content with a strategic end-goal in mind.

25:15-37:03 – The team share some of their favorite content marketing tools.

If you enjoyed listening to our podcast today, please leave us a review on Apple Podcasts or a comment on SoundCloud. Thanks for listening!
previous episode
next episode
Tower Marketing Logo
Let's do great work together.
© 1997 - 2023 Tower Marketing
  • Privacy Policy
  • | Sitemap
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603