In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency’s content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences.
00:00-00:55 seconds – Haley talks about this month’s episode, Strengthening Your Content Strategy, and introduces some of the team.
00:55-7:20 – Grace provides an overview of her content marketing background and talks about the importance of revisiting, revising, and repurposing.
7:20-17:00 – Nora provides an overview of her content marketing background and discusses the importance of content audits and content archives.
17:00-25:15 – Danny provides an overview of his content marketing background and shares his experience on the importance of creating content with a strategic end-goal in mind.
25:15-37:03 – The team share some of their favorite content marketing tools.