In Episode 51, Allyson, Grace, and Mike discuss email marketing and the move to a more interactive experience with email marketing automation. Learn how to build a list of engaged subscribers, how to keep them interested with tailored content, and how to seal the deal with a strong CTA.
00:00 – 2:44 Allyson provides an overview of email services at Tower and the industry-wide push toward email marketing automation.
2:44 – 10:00 Grace discusses how to take ownership of your email marketing and how great (or not-so-great) content can affect your email marketing campaigns.
10:00 – 20:30 Mike Shaw talks how to build and maintain an engaged email marketing list that maximizes interaction and ROI.
20:30 – 32:05 Allyson shares the trademarks of great email CTAs, from color contrast to descriptive language.