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March 24, 2021

Episode 51: Email Marketing Campaigns

  • Grace H.,
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In Episode 51, Allyson, Grace, and Mike discuss email marketing and the move to a more interactive experience with email marketing automation. Learn how to build a list of engaged subscribers, how to keep them interested with tailored content, and how to seal the deal with a strong CTA.

00:00 – 2:44 Allyson provides an overview of email services at Tower and the industry-wide push toward email marketing automation.

2:44 – 10:00 Grace discusses how to take ownership of your email marketing and how great (or not-so-great) content can affect your email marketing campaigns.

10:00 – 20:30 Mike Shaw talks how to build and maintain an engaged email marketing list that maximizes interaction and ROI.

20:30 – 32:05 Allyson shares the trademarks of great email CTAs, from color contrast to descriptive language.

If you enjoyed listening to our podcast today, please leave us a review on Apple Podcasts or a comment on SoundCloud. Thanks for listening!
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603