0:00 – 1:17 Introduction
1:17 – 7:24 Amanda discusses the importance of setting goals before discussing your marketing budget. By setting tangible, achievable goals, you and your company will have a better idea of how to allocate funds for the year ahead.
7:24 – 14:16 Mike Matus talks the advantages and disadvantages of agencies when it comes to your marketing budget. We discuss flexibility, experimentation with new media, and human resources.
14:16 – 23:48 Alyssa digs into how marketing budgets have changed since COVID. We discuss the transition to more digital marketing, the waste that many companies have identified in their budgets, and the lasting lessons we’ve learned.
23:48 – 28:48 The Big Question: What is the one piece of advice you would give to businesses as they plan their budgets for 2021 and a post-COVID world?