Season 3
05/29/25
S3 E4 | Marketing by Design: The Power of Color
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Welcome to a very new season of Tower After Hours. We’re jumping into season 3, Digital Marketing Psychology: Standing Out in a Saturated Industry. So over the next few episodes, we’ll look at how psychology plays into digital marketing.
In This Episode
Welcome back to another episode in our Digital Marketing Psychology season!
Color isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore how color can evoke trust, urgency, calm, or excitement and how those feelings translate into brand perception and consumer behavior.
Whether you’re designing your brand from scratch or just wondering why blue builds trust and red sells fast, this episode paints the full picture. Enjoy!
Special Guests
David Kimmick
Art Director // Tower Marketing
Your Podcast Team
