mauell
Integrated Marketing Campaign
Revitalizing an established player in the control room space with a stronger brand presence and enhanced product marketing.
Mauell Corporation is an industry-leading expert in designing and building custom control room environments and consoles. They came to us looking for a long-term partner with the capabilities to create a strategic, integrated marketing campaign supported by research and thoughtful planning.
The Challenge
After divesting from a German conglomerate, Mauell wanted to reestablish their brand, build a social media presence, and lay the groundwork for product and service marketing.
Our Strategy
We started by taking an in-depth look at Mauell’s brand presence internally and externally, their positioning against the competition, and the outlook of their industry. The insights we gleaned allowed us to tailor a calculated distribution plan that would accomplish all of their objectives.
Another cornerstone of the project was redesigning Mauell’s website to integrate an email marketing automation strategy. The new website would also expand potential clients’ awareness of Mauell’s services, consultation process, and industries served both through written text, photography, and videography.
The Results
Since the launch of the new website, Mauell has seen a substantial increase in social media visitors and engagement, organic traffic for non-branded terms, and consultation requests through the site. Their new printed sales collateral and high-end video brochures are also helping them connect with sales leads and VIP customers.
To this day, we continue to strategically weave organic internet marketing with PPC and email marketing so that Mauell can nurture their leads through a lengthy sales process by providing them with relevant content.
