When we first connected with Girl Scouts of Eastern PA, Girl Scouts of the USA was in the process of creating a new corporate model for their brand.
The Challenge
Girl Scouts of Eastern PA needed a fresh website design that bridged the gap until the corporate branding guidelines rolled out. Because the Girl Scouts offer a wide variety of programs and opportunities for young women, we had to include a lot of crucial content that was relevant to each area of the organization. In short, each program had to receive an equal presence on the website.
Our Strategy
We developed Girl Scouts of Eastern PA’s original website using Maestro, a proprietary website content management system that we designed and built. In the days before WordPress became widely used, website content was rarely updated, and site owners had to involve web developers to make even the smallest updates. Maestro was our solution to this issue.
In 2014, we moved Girl Scouts of Eastern PA’s website to WordPress and aligned the design with the corporation’s brand and website guidelines. This included using fonts in design, which wasn’t common at the time. The design and content were meant to “talk to the girl, but speak to their mothers.”
The Girl Scouts of Eastern PA’s main goal was to raise awareness for their new Girl Pop program. They also wanted to increase the number of girls joining Girl Scouts and adults signing up to volunteer their time. Finally, they wanted their website to be responsive on any device.
In 2014, we moved Girl Scouts of Eastern PA’s website to WordPress and aligned the design with the corporation’s brand and website guidelines. This included using fonts in design, which wasn’t common at the time. The design and content were meant to “talk to the girl, but speak to their mothers.”
The Girl Scouts of Eastern PA’s main goal was to raise awareness for their new Girl Pop program. They also wanted to increase the number of girls joining Girl Scouts and adults signing up to volunteer their time. Finally, they wanted their website to be responsive on any device.
The Results
Content-heavy websites can be challenging, but Girl Scouts of Eastern PA’s website promotes everything they have to offer without an overly bloated user experience.
Working with the GSEP organization on two website redesign projects was truly rewarding. We overcame a lot of challenges together, including implementing specific corporate brand guidelines and fulfilling the wishlist of many different internal departments.”
Michael Matus, CEO & Creative Director, Tower Marketing
