When we first connected with Girl Scouts of Eastern PA, Girl Scouts of the USA was in the process of creating a new corporate model for their brand.
In 2014, we moved Girl Scouts of Eastern PA’s website to WordPress and aligned the design with the corporation’s brand and website guidelines. This included using fonts in design, which wasn’t common at the time. The design and content were meant to “talk to the girl, but speak to their mothers.”
The Girl Scouts of Eastern PA’s main goal was to raise awareness for their new Girl Pop program. They also wanted to increase the number of girls joining Girl Scouts and adults signing up to volunteer their time. Finally, they wanted their website to be responsive on any device.
Working with the GSEP organization on two website redesign projects was truly rewarding. We overcame a lot of challenges together, including implementing specific corporate brand guidelines and fulfilling the wishlist of many different internal departments.”Michael Matus, CEO & Creative Director, Tower Marketing