The Challenge
The Girl Scouts organization was in the process of creating a new corporate model for their brand and at the same time, their Eastern Pennsylvania chapter was in need of a website update. Girl Scouts of Eastern Pennsylvania (GSEP) needed a fresh web design that could bridge the gap until the corporate branding guideline roll-out was complete.
Our Role
Tower has been a marketing partner of Girl Scouts of Eastern Pennsylvania since 2008. We developed their original website, using Maestro, a proprietary website content management system (CMS) that we designed and built. In the days before WordPress became a widely-used CMS, website content was rarely updated and website owners had to involve web developers to make even the smallest updates. Maestro was our solution to this issue.
The main goals of the website were to raise awareness of their new Girl Pop program and increase the number of girls joining Girl Scouts and adults signing up to volunteer their time.
In 2014, we took on the role of updating the GSEP website to WordPress and bringing the design in line with the framework of the corporation’s brand and website guidelines — this included using fonts in design, which was not as common at the time. The design and content were meant to “talk to the girl but speak to their mothers.”
The main goals of the website were to raise awareness of their new Girl Pop program and increase the number of girls joining Girl Scouts and adults signing up to volunteer their time. Finally, we were tasked with making a responsive website that formatted seamlessly on any type of device.
Services
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Not quite ready for a full site redesign? Update popular pages of your website with a UX Design update that is based on feedback straight from your target audience.
Michael Matus, CEO & Creative Director, Tower Marketing
The Results
Because Girl Scouts offers an amazing number of programs and opportunities for young women, there was a lot of crucial content relevant to each area of the organization. We worked to ensure that all of their programs received equal presence on the site. Content-heavy websites can be a challenge, but in the end, we created a site that promoted everything Girl Scouts offered without an overly-bloated user experience.