Badorf came to us with a need to brand their corporate company who is the umbrella for five kids shoe retailers: Footmates, Tsukihoshi, Ricosta, Pipit, and Crabby Claws. The Badorf Shoe Company was looking for a brand identity that would communicate the high-quality, elegance of the five brands they represent, under the Badorf Kids name, as well as tie into the historical references of the shoe manufacturing industry.
We started our relationship with Badorf Shoe Company through internet marketing management of their Badorf Kids website and social media presence. We were determined to assist Badorf in the development of new partnerships with other retailers that were popular among their key audience demographic. In addition, we’ve been able to help increase the brand awareness of the five Badorf brands through hyper-focused internet marketing campaigns in specific geographic areas and mommy blogger markets.
Acting as an extension of their brand, we often help the Badorf team with outsole development for the Footmates brand and most recently rebranding the face of the corporate business. We worked with key members to identify the desired message of Badorf Shoe Company and help communicate that through masculine, yet elegant, colors, style, and emotion. The Tower team strived to push Badorf to think outside of themselves and fully understand their audiences needs while setting the brand apart from competition in the industry.
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Alyssa Gailey, Tower Marketing, Account Executive
Over the last few years, we’ve been able to help see each of the brands, as well as Badorf as a company, grow in many capacities. From consulting them on a new consumer-facing website and helping to identify their strength on social media, to growing their retail relationships and helping to support brick and mortar stores, Badorf is on the cusp of continued growth and success. With an increase in referral traffic, their link portfolio will flourish as we continue to harness the power of their digital marketing efforts.