TOWER MARKETING’S CUSTOMER RELATIONSHIP MANAGER
CRM Pipeline & Email Automation
Propelling client progress with a seamless pipeline and automated email touchpoints.
At Tower, we support regional, national, and international businesses in achieving their outreach and revenue goals. Keeping each contact’s status up to date — and ensuring they’re kept informed throughout the process — is critical for maximizing our time and building long-term connections.
The Challenge
Our Business Development specialists needed a streamlined system for tracking every prospect, milestone, and conversation without missing a beat.
From initial inquiries to discovery meetings and annual renewals, we had to know exactly where each contract stood, what touchpoints were upcoming, and consistently communicate the value of working with a full-service agency.
Our Strategy
We developed a custom CRM pipeline within ActiveCampaign that maps each step of the onboarding and renewal journey, paired with a corresponding series of automated emails.
These messages include reminders for upcoming meetings, educational resources, and complimentary services that could further support each organization’s goals.
This approach guarantees no one falls through the cracks while also providing each individual with timely, relevant communications.
The Results
Today, Tower manages dozens of partner relationships and millions of dollars in business annually with confidence. With an average open rate of 55% and a click-to-open rate of 18%, these emails exceed most industry standards for engagement.
The CRM pipeline keeps everyone on the same page, while the accompanying email series follows each lead from the first conversation through signing.
By creating a more consistent way to build confidence and strengthen trust, we’ve empowered the team to focus on what matters most: helping our customers flourish.
