Episode 68: What to Expect As We Transition to GA4

In This Episode

Lily and Alex sit down with Trevor, our GA4 guru, to answer all the burning questions we have about the transition from Universal to GA4. From the toughest challenges of the switch over to GA4 to getting some tips about how to navigate the update, we go over the basics you need to know.

Special Guest

Trevor Fitzpatrick

SEM Team Lead // Tower