Along with the podcast with Mike and Andy, we’ve also launched a deep dive into the Tower Marketing history through our 25 years.
00:00-2:00 – Danny introduces this month’s episode and chats with the team.
2:30-7:00 – Andy talks about starting Tower Data Systems.
7:00-8:00 – Mike talks about the process of starting a business and figuring it out along the way.
8:00-10:00 – Mike and Andy talk about working with each other in the early days.
10:00 – 14:30 – Mike and Andy talk about what it was like taking Tower full-time.
14:30-15:30 – Mike and Andy share what it’s like juggling multiple responsibilities when starting a business (Andy also fills us in on some of his favorite hobbies).
15:30-17:00 – Mike talks about some of the original clients that have continued with Tower through the years.
17:00-18:00 – Mike and Andy talk about adding employees to the team.
18:00-19:30 – Andy shares why he left Tower and where he is now.
19:30-23:00 – Mike talks about finding a new backend developer and growing Tower to what it is today.
23:00-24:30 – Mike and Andy share if they ever felt like giving up during the early days.
24:30-27:00 – Mike and Andy talk about the hustle of building clients in the early days.
27:00-29:00 – Mike and Andy talk phone book ads and an early video marketing campaign.
29:00-33:00 – Mike talks about starting a business then vs. running a business now.
33:00-35:00 – Andy talks about the origin story of the Tower logo.
35:00-36:00 – Mike talks about the iconic logo and its longevity.
36:00-38:00 – Andy talks about the origin story of the Tower name.
38:00-41:00 – Mike talks about 90s era sneakers and their impact on Tower’s color scheme.
41:00-42:18 – Wrap-up.