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January 26, 2022

Episode 57: 25 Years of Tower with Mike & Andy

  • Matus,
  • and Danny
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We’re celebrating 25 years of Tower! On episode 57, Danny sits down with Mike and Andy as they walk us through the origin story of Tower Marketing (known then as Tower Data Systems). We talk about how it began, where the name comes from, and how the ups and downs helped make it the agency it is today. Special thanks to our special guest, Andy!

Along with the podcast with Mike and Andy, we’ve also launched a deep dive into the Tower Marketing history through our 25 years.
Explore The 25 Years of Tower

00:00-2:00 – Danny introduces this month’s episode and chats with the team.

2:30-7:00 – Andy talks about starting Tower Data Systems.

7:00-8:00 – Mike talks about the process of starting a business and figuring it out along the way.

8:00-10:00 – Mike and Andy talk about working with each other in the early days.

10:00 – 14:30 – Mike and Andy talk about what it was like taking Tower full-time.

14:30-15:30 – Mike and Andy share what it’s like juggling multiple responsibilities when starting a business (Andy also fills us in on some of his favorite hobbies).

15:30-17:00 – Mike talks about some of the original clients that have continued with Tower through the years.

17:00-18:00 – Mike and Andy talk about adding employees to the team.

18:00-19:30 – Andy shares why he left Tower and where he is now.

19:30-23:00 – Mike talks about finding a new backend developer and growing Tower to what it is today.

23:00-24:30 – Mike and Andy share if they ever felt like giving up during the early days.

24:30-27:00 – Mike and Andy talk about the hustle of building clients in the early days.

27:00-29:00 – Mike and Andy talk phone book ads and an early video marketing campaign.

29:00-33:00 – Mike talks about starting a business then vs. running a business now.

33:00-35:00 – Andy talks about the origin story of the Tower logo.

35:00-36:00 – Mike talks about the iconic logo and its longevity.

36:00-38:00 – Andy talks about the origin story of the Tower name.

38:00-41:00 – Mike talks about 90s era sneakers and their impact on Tower’s color scheme.

41:00-42:18 – Wrap-up.

If you enjoyed listening to our podcast today, please leave us a review on Apple Podcasts or a comment on SoundCloud. Thanks for listening!
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603