In episode 54 of Tower After Hours, Danny sits down with Amanda, Kelly, and Alyssa, to take a look at the importance of crafting a marketing strategy. We talked client personas, determining big-picture goals, always preparing for the unexpected… and just a little bit of Tik Tok.
00:00-2:20 – Danny introduces this month’s episode and chats with the team.
2:20-12:00 – Amanda talks about creating a marketing strategy to handle the unexpected.
12:00 – 20:00 Kelly talks about how crafting a strategy can help forecast goals and determine what platforms a business should be active on.
20:00-27:00 – The team talks about client personas and determining the right audience through market research.
27:00 – 28:30 – Tower Team Tangent: Talking Tik Tok.
28:30 – 40:00 – Alyssa talks about the importance of crafting a broad marketing strategy that can be strategically honed as data is collected.
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