S4 E1 | From Aim to Impact: Defining Your Marketing Strategy & Plan

In This Episode

Welcome back to Tower After Hours! After our hiatus, we’re excited to get back into it and start off Season 4 in the New Year.

In today’s episode, we’ll introduce the overarching idea of Season 4: How to differentiate your marketing strategy from your marketing plan. In the rest of the season, we’ll hear from experts in each marketing channel as they further explain how they’re utilizing both the strategy and the plan in their day-to-day. 

Stay tuned for new mini episodes from our very own Tower Team as well as some more long form episodes with external guests. But today we thought there was no better way to start season 4 than Tower’s very own, Alyssa Gailey. 

For those of you who don’t know, Alyssa has been with Tower for 13 years. She’s done social media, account management, client success, business development, and everything in between. Today, she’s a key member in connecting a prospect or client’s needs with strategies and tactics.

So let’s dive in and see what there is to learn about the difference between your Marketing Strategy & Marketing Plan.

Cya!