badorf shoe company
Branding & Internet Marketing Strategy
Supporting a children’s shoe manufacturer and its related brands with full-spectrum web design and Internet marketing services.
The Badorf Shoe Company is the parent company for five children’s shoe retailers, selling high-quality footwear for kids of all ages.
The Challenge
Badorf approached Tower for assistance with a corporate rebrand as well as for ongoing internet marketing services for their brands.
Our Strategy
We started with a comprehensive internet marketing strategy, through which we increased their brand awareness in specific targeted audiences. Through SEO, social media marketing, and content creation, we were able to better engage mommy bloggers with whom Badorf could partner with in the future.
We also crafted a new brand for Badorf Shoe Company to communicate their high quality and broad selection. The face of their business is now professional but inviting. We also partnered with Badorf to help them design the outsoles of some of their shoes, which truly allowed us to flex our creative skills into a new medium.
The Results
Over the last few years, we’ve been able to help Badorf Shoe Company and its five brands grow in many capacities. With an increase in referral traffic, we’ve helped Badorf become better connected in their digital space to promote future growth and success. From consulting with them on a new consumer-facing website to growing their retail relationships, we have truly enjoyed our partnership and can’t wait to see how Badorf continues to grow.
