Welcome to the Tower Brand Resource Center, your one-stop shop for all Tower brand assets. If you need something that is not on this page, or have questions, please contact kimmick@towermarketing.net
Brand Colors
Stock Photography
Authentic photography should be used whenever possible. However, oftentimes stock photography is needed. It is important to choose consistent and quality images.
- Avoid showing entire faces – this helps make the photos feel less ‘stock’
- Focus on showing actions or interactions
- Feature photography that creates vignette or a sense of place without being too specific
- Look for photos with splashes of green to help tie them into the Tower color palette
- Avid choosing the first result in a search – these are often the most prominently featured and recognizable in the wild – make use of the similar image search to inject some variety
The Tower Tone
We are professional above all else. We hold ourselves and our writing to a higher standard. If you wouldn’t say it at an important client meeting, you shouldn’t write it on behalf of Tower.
We are intentional. There is strategy behind every word we write. We aren’t just funny – we’re clever. We don’t just consider our audience – we design every sentence around their needs. We know them better than they know themselves, and our thoughtful, purposeful writing proves it.
We are approachable. While we know what we’re talking about, we don’t rely on jargon or speaking over others’ heads to prove our points. Being kind, friendly, and open-minded brings us the best clients and is often more important than being right.
We are concise. While we could wax poetic on the intricacies of digital marketing for ages, we recognize and respect our clients’ and potential clients’ limited time. We edit ruthlessly to find the middle ground between thorough and digestible.
We are the authority on digital marketing.. We are confident in our abilities and back up our expertise with decades of experience across a talented team. If we don’t have the answer, we do the necessary research to bring our clients and our audience only the best.
We speak for Tower. When we write for Tower, we are Tower. We are not the narrators of our own stories and our own personal voice should not dominate our writing.While our charm lies largely in our team, we represent an elevated digital marketing agency first and ourselves second.