Through video, you can share your story in a way words cannot. Brands can utilize video to build an emotional connection with their audience, share personalized stories, and present “how-to” information.
Does producing a video mean I have to make a commercial?
Not at all! There are so many kinds of video you can explore, from quick social videos to longer instructional videos and everything in between. Depending on your goals – whether you want to entertain or educate, make a connection or raise awareness – we suggest adding these types of videos into your online content strategy.
Social Videos – these videos are a great way to share snippets of your process, team, or product in a way that is engaging and to the point.
How-To Videos – These longer instructional videos are a great resource to have in your arsenal. They can be used in a multitude of ways and are essentially evergreen depending on the product or topic of the video.
Tips Videos – Like How-To Videos, Tips videos are often short, concise points that can engage your users through video. Videos are shareable and entertaining – making your tips, and brand, memorable.
Story-Telling and Culture Videos – These videos make for really great features on your website About Us page. They’re meant to give your potential customers a feel for what your organization is all about and the people, products, and/or services that you offer. What we love most about these videos are the creative liberties you can take – check out our own culture video to see what we mean.