If this sounds familiar to you, then this may be an opportunity for a UX design update. UX is web shorthand for User Experience and UX design is focused on improving pages so they are easy to use, provide the information users are seeking, and are pleasing to interact with.
How do you determine what areas of a site are in the greatest need of a UX design update?
The first step of a UX design project is research and plenty of it. Our team will make recommendations on which pages need the most attention after they:
- Investigate site analytics to identify which pages need to be optimized based on page-specific KPIs (traffic, exits, and time-on-page).
- Utilize heat map tools to understand user behavior and where they are spending their time on pages.
- Research similar content pages on competitor sites for reference on how improvements need to be made.