If this sounds familiar to you, then this may be an opportunity for a UX design update. UX is web shorthand for User Experience and UX design is focused on improving pages so they are easy to use, provide the information users are seeking, and are pleasing to interact with.
How do you determine what areas of a site are in the greatest need of a UX design update?
The first step of a UX design project is research and plenty of it. Our team will make recommendations on which pages need the most attention after they:
- Investigate site analytics to identify which pages need to be optimized based on page-specific KPIs (traffic, exits, and time-on-page).
- Utilize heat map tools to understand user behavior and where they are spending their time on pages.
- Research similar content pages on competitor sites for reference on how improvements need to be made.
I do SEO, I do social media ads, I do email marketing etc. Do I really need UX optimization?
Short answer, yes. What is the point in driving interested users to your website if they can’t easily find what they were intentionally looking for? The result is users (who you have paid for) will leave your site. This is an expensive mistake and is not a good signal to Google.
Thoughtful design, layout, colors, typography and so much more go into creating the best user experience (UX). Create a fantastic experience that users will enjoy, the pay off is worth it!