Enter: Tower’s Lancaster SEO team. We work hard to implement digital marketing strategies that will have a lasting impact on your business by improving your website rankings to ultimately attract new customers and lead to the conversions that are important to your business.
How Can I Make Sure My Site Shows Up In Google Results?
We’re dedicated to knowing how Google and other popular search engines algorithms work and what they’re looking for to rank your site favorably in the SERPs. Using known ranking along with online user experience, Tower will drive a three-fold online strategy:
1. Website Analysis
A site cannot function if it is not structurally sound. The first step in any SEO strategy is ensuring that your site has solid, well-developed architecture with search engine optimization at its core. Behind-the-scenes optimization includes technical website audits, improving site speed, re-directing broken pages, noindexing appropriate pages and adding structured data markup to your site.
2. On-page Optimization
We complete keyword research to ensure your business is being found for the popular industry-related keywords that your audience is searching for. We identify search queries that have the highest opportunity to drive relevant traffic that will not only lead to higher click-through rates but greater engagement on your site. This keyword research is utilized in everything from crafting keyword-driven Meta titles and descriptions, alt tags, and headers to web copy, blogs, and social media postings.
We also ensure that the content currently on your site is formatted correctly so that search engines and users alike can easily digest the information presented.
3. Off-page Building
One of the most powerful off-page SEO strategies we implement is ethical, comprehensive acquisition of relevant links. Link building is the process of obtaining links from other relevant sites that will link back to your website through relationship building. We like to say links act as votes. The more votes pointing to your site saying, “We like this dude!” the more popular you appear to a search engine and the more likely you will be to rank.
Not all links are created equal, which is why we put in extra time (and espresso shots) into ensuring that we are only gaining links from authoritative, trustworthy, and relevant sites so your website makes a greater impact in the search engine results page.
Ultimately, our SEO strategies work to make sure you are found before your competitors for search queries you care about; it’s almost as simple as that.
4. Local SEO
This section does not apply to all websites, but, if you have local stores or businesses, we can help you rank locally for related searches in the areas you serve. Smaller businesses now have a greater opportunity to rank against larger businesses (that have larger budgets) because of local SEO. Google is displaying more refined search results base on location giving smaller business a much needed advantage on the web. Do you have a local presence? We can help.