Tower Marketing offers Lancaster, PA’s premier SEO service. Ethical internet marketing that generates good business, that is what our white-hat SEO produces. We work hard to implement digital marketing strategies that will have a lasting impact that produce meaninful results.
We help improve your business website rankings and ultimately attract new customers that generate ROI. Our success is measured in terms of the success of our clients. Combining science, art, and pinch of faith, we will optimize your website so it can be found in Google… by the right people. When you win, we win. Let’s start by driving the right users to your site.
How Can I Make Sure My Site Shows Up In Google Search Results?
We’re dedicated to knowing how Google and other popular search engine algorithms work and what they’re looking for to rank your site favorably in the SERPs. Using known ranking and marketing techniques along with online user experience, Tower will drive a three-fold online strategy:
1. Website Analysis
A site cannot function if it is not structurally sound. The first step in any SEO strategy is ensuring that your site has a solid, well-developed architecture with search engine optimization at its core. Behind-the-scenes optimization includes technical website audits, improving site speed, re-directing broken pages, no-indexing appropriate pages and adding structured data markup to your site.
2. On-page Optimization
Using advanced keyword research, Tower will ensure your business is being found for the popular industry-related queries that your audience is searching for. We identify optimal keywords that have the highest opportunity to drive relevant traffic, lead to higher click-through rates, and greater engagement on your site. This keyword research is utilized in everything from crafting keyword-driven Meta titles and descriptions, alt tags, and headers to web copy, blogs, and social media postings.
Technically, Tower will also work to optimize HTML, CSS, structure and other areas of the website to ensure it loads quickly. Using content marketing techniques Tower will ensure that the content is formatted correctly so that search engines and users can easily interpret the information.
3. Off-page optimization/Link Building
One of the most powerful off-page SEO strategies we implement is ethical, comprehensive acquisition of relevant links. Link building is the process of obtaining links from other relevant sites that will link back to your website through relationship building. We like to say links act as votes. The more votes pointing to your site saying, “We like this dude!” the more popular you appear to a search engine and the more likely you will be to rank.
Not all links are created equal, which is why we put in extra time (and espresso shots) into ensuring that we are only gaining links from authoritative, trustworthy, and relevant sites so your website makes a greater impact in the search engine results page.
Ultimately, our SEO strategies work to make sure you are found ahead of your competitors for search queries you care about; it’s almost as simple as that.
What about Local SEO? Do I need it?
Are you needing to show up locally, but getting killed by the competition? If you have a local store or business locations we help you rank locally for related searches in the areas you serve. Smaller businesses now have a greater opportunity to rank against larger businesses (that have larger budgets) because of local SEO services.
As a local business operating in Lancaster, PA, we understand the challenges of trying to rank in the SERPS locally. However, we also know how to succeed at it (hmmm, how did you find our site?).
How does Google rank local business results? Google is displaying more refined search results base on user locations. Local search is giving smaller businesses a higher web presence, helping them to be more competitive again big box stores and chains. “Near me” searches are being used to find products and services that are in a close proximity to the user?
Local SEO is similar to larger-scale SEO, however the tactics do differ. Local SEO includes:
- Management of your local listings through Google My Business and other quality business listings
- Local link building campaigns
- Localized keyword and topical research
- Optimization of locations pages
- Consultation and/or management of reviews (the good, the bad, and the ugly)
With local SEO and search marketing you can:
- Reach target users more efficiently
- Meet the needs of the user wherever they are
- Gain traffic and see conversions from specific areas where you’d like to see growth
- Gain foot traffic to your brick and mortar location(s)
Ranking locally in Google’s search results ensures users have access to the valuable information they want, right at their fingertips such as reviews of your company, address and contact details, your business hours, and directions to your location.