Enter: Tower’s Lancaster SEO team. We work hard to implement digital marketing strategies that will have a lasting impact on your business by improving your website rankings to ultimately attract new customers and lead to the conversions that are important to your business.
How Can I Make Sure My Site Shows Up In Google Results?
We’re dedicated to knowing how Google and other popular search engines algorithms work and what they’re looking for to rank your site favorably in the SERPs. Using known ranking and marketing techniques along with online user experience, Tower will drive a three-fold online strategy:
1. Website Analysis
A site cannot function if it is not structurally sound. The first step in any SEO strategy is ensuring that your site has solid, well-developed architecture with search engine optimization at its core. Behind-the-scenes optimization includes technical website audits, improving site speed, re-directing broken pages, noindexing appropriate pages and adding structured data markup to your site.
2. On-page Optimization
We complete keyword research to ensure your business is being found for the popular industry-related keywords that your audience is searching for. We identify search queries that have the highest opportunity to drive relevant traffic that will not only lead to higher click-through rates but greater engagement on your site. This keyword research is utilized in everything from crafting keyword-driven Meta titles and descriptions, alt tags, and headers to web copy, blogs, and social media postings.
We also ensure that the content currently on your site is formatted correctly so that search engines and users alike can easily digest the information presented.
3. Off-page Optimization/Link Building
One of the most powerful off-page SEO strategies we implement is ethical, comprehensive acquisition of relevant links. Link building is the process of obtaining links from other relevant sites that will link back to your website through relationship building. We like to say links act as votes. The more votes pointing to your site saying, “We like this dude!” the more popular you appear to a search engine and the more likely you will be to rank.
Not all links are created equal, which is why we put in extra time (and espresso shots) into ensuring that we are only gaining links from authoritative, trustworthy, and relevant sites so your website makes a greater impact in the search engine results page.
Ultimately, our SEO strategies work to make sure you are found ahead of your competitors for search queries you care about; it’s almost as simple as that.
What about Local SEO? Do I need it?
Are you needing to show up locally, but getting killed by the competition? If you have a local store or business locations we help you rank locally for related searches in the areas you serve. Smaller businesses now have a greater opportunity to rank against larger businesses (that have larger budgets) because of local SEO services.
How does Google rank local business results? Google is displaying more refined search results base on user locations. Local search is giving smaller businesses a higher web presence, helping them to be more competitive again big box stores and chains. “Near me” searches are being used to find products and services that are in a close proximity to the user?
Local SEO is similar to larger-scale SEO, however the tactics do differ. Local SEO includes:
- Management of your local listings through Google My Business and other quality business listings
- Local link building campaigns
- Localized keyword and topical research
- Optimization of locations pages
- Consultation and/or management of reviews (the good, the bad, and the ugly)
With local SEO and search marketing you can:
- Reach target users more efficiently
- Meet the needs of the user wherever they are
- Gain traffic and see conversions from specific areas where you’d like to see growth
- Gain foot traffic to your brick and mortar location(s)
Ranking locally in Google’s search results ensures users have access to the valuable information they want, right at their fingertips such as reviews of your company, address and contact details, your business hours, and directions to your location.