When you head up a small marketing team, or you are the entire marketing team, you’re called upon to be a jack of all trades – from sales materials, business development, and product launches to website maintenance, search engine optimization, and social media updates. That’s some Cirque du Soleil-level balancing and juggling you’re doing on a daily basis.
Small marketing teams utilize our marketing consulting services because they need a professional partner that can dedicate time to analyzing the market landscape of your industry, audience, and competition; auditing and making recommendations for website updates; making recommendations on how to best utilize marketing dollars; training your staff on new marketing platforms and tools; counseling on issues with 3rd party web or I/T partners.
More and more, marketing teams are also using Tower’s marketing consulting services to help them implement large-scale internet marketing campaigns. Working together our SEO, content, social media, web design, and development teams can help clients with all aspects of an online campaign from brainstorming concepts and setting goals, to designing and building landing pages, and then overseeing execution, outreach, and analysis.
I’m not sure how my marketing dollars should be best spent? Can Tower help me determine priorities for my fiscal budget?
Yes! We can offer informed advice on how to allocate your spending between traditional and digital marketing avenues. With insight into your industry, current and potential customer base, and competitor activity, we’ll develop a strategy that includes offline and online marketing tactics to generate a positive ROI.