Trying to carve out space for your brand with generalized marketing techniques can be exhausting. Creative promotions aim to cease haphazard strategies that aren’t aimed at your company’s specific goals and zero-in on the audience you really want, in the right places, with the right message, at the right time. Essentially, a creative promotion should be like a magic arrow that hits the bulls-eye every time.
Creative promotions are short-term campaigns that complement but elevate your overall marketing strategy. Think more “sprint” and less “marathon.” Creative promotions have specific goals attached to small-scale initiatives your company wants to accomplish.
A creative promotion might include a social media campaign for a new product launch, a custom-built landing page used to support a concentrated SEO link building campaign, an email campaign announcing a change in your service offering or a company milestone. Better yet, how about a creative promotion that attacks your internet marketing goal(s) from all angles — social, content and SEO.