Digital Marketing Blog

  • The digital marketing industry is a constantly changing landscape, that is why we at Tower want to bring you this internet marketing blog that offers news, advice, tips and insights about the many aspects of online marketing that include:

    • Web design and web development
    • SEO, social media and content marketing, and how they play a pivotal role in search engine marketing (SEM)
    • Google news and algorithm updates

    If you consider yourself an expert on a particular subject and would like to guest post to our marketing blog please fill in the contact form

    Lancaster’s Best Content Awards 2017 Edition!

    We know the Academy Awards were a few weeks ago, but we can’t help ourselves; we’re still feeling that Oscar buzz and the whiplash of that never-to-forget Best Movie faux pas. What better way to keep the drama and magic going than to create our very own awards? It’s no secret that we’re a Lancaster-proud […]

    Tower After Hours-Episode 17: Video Content is the Future

    Celebrate International Women’s Day with an all-girl cast for this month’s Tower After Hours episode. #Girlpower! Join Kelly, Alyssa, Amethyst, and Steph as they discuss the future of content and what brands they think are rocking it!     Visual is the New Social Content Your Company Needs: 0:56 – 1:35 Amethyst explains why visual content is so important […]

    Local Marketing Strategies in Lancaster County: An Interview with Tellus360

    Marketing a business locally can take some creative strategies from boots on the ground to social media outreach. With a large online following and packed concert nights, we wanted to check out what local marketing was driving locals to this popular Lancaster city hot spot, Tellus360. Tellus360 is an Irish Pub and music venue located […]

    How to get the most out of your business PPC campaign

    Pay-per-click (PPC) advertising is a powerful digital marketing platform that allows your business to target ads to specific demographics. Using the PPC platform can put your product or service right in front of the decision maker; on a device they use everyday. PPC can also quickly become a costly marketing campaign because it is based […]

    The Similarities Between Local and International Marketing: Bob’s Burgers vs. Burger King (Part II)

    This week, we continue our comparison between Bob’s Burgers* and Burger King by looking at the similarities between the two’s marketing strategies (if you missed last week’s, catch up on the differences here). Whether you’re flippin’ burgers in a small town or selling fries in forty different countries, there are several marketing strategies that are […]

    The Differences between Local Marketing and International Marketing: Bob’s Burgers vs. Burger King (Part I)

    There are monumental differences between local marketing and international marketing…or so we would think. As usual, I’m here to burst bubbles. While local and international marketing strategies may appear, from the outside, to be worlds apart, it’s a digital world and local businesses are seeing just as much marketing success as their national and international […]

    Tower After Hours: Episode 16 – “FOMO. Fear of Missing Out. That is an F for Fear!”

    After some early technical difficulty, the third time was a charm and we successfully recorded the newest episode of our digital marketing podcast, Tower After Hours. Listen in as Kelly, Ashleigh, Kimber, Tim, and Mike touch base on the right way to provide design feedback, creating FOMO, and our thoughts on the future of local […]

    Is Duplicate Content on Multiple Locations Pages Really Bad?

    As a small business owner, and even as a web user yourself, you probably understand that people most often search for a local business using the formula “service + city.” Understanding this user behavior, it makes sense to optimize your website for these important keywords. Here’s an example, you run a preschool with a single […]

    3 Things I Learned From the 2017 Blog Challenge

    January 31 is one of the best days of the year. It marks the final day of our 30-Day Blog Challenge. The end of schedule shuffling, non-stop proofreading, and sending not-so-subtle reminders to team members that “I need to your blog tomorrow … or I’m coming for you.” Just as we do with every initiative […]

    What I Learned About The Web Design Process

    When I first landed my Graphic Design internship with Tower Marketing, what I was most excited to learn about was the web design process. Knowing that the web is continuously growing in popularity on a day-to-day basis, I felt that website design was an area that was vital to learn. The way that users interact […]