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# Tower Marketing: Your Full-Service Digital Marketing Agency.

## Sitemaps
[XML Sitemap](https://www.towermarketing.net/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Best Practices for Search Engine Optimization 2026](https://www.towermarketing.net/blog/best-practices-for-search-engine-optimization/): Search engine optimization in 2026 is no longer just about keywords and rankings. Search engines are becoming AI-driven answer engines. Users expect faster, more direct answers, and brands are competing for visibility inside AI-generated summaries.
- [Conversational Commerce: How AI Is Changing the Consumer Buying Journey](https://www.towermarketing.net/blog/conversational-commerce/): Discover examples of how to increase online sales through conversational commerce, and the role it plays in developing your AI business strategy.
- [Content Marketing Analytics That Actually Deliver Actionable Insights](https://www.towermarketing.net/blog/content-marketing-analytics-deliver-actionable-insights/): In this blog, we’ll take a journey of our own to unpack the mysteries of content marketing analytics and focus on the tools and metrics that are most important to the success of your brand.
- [Unlocking Growth: The Ultimate Guide to Pinterest SEO Strategy](https://www.towermarketing.net/blog/guide-to-pinterest-seo-strategy/): Whether you are looking for Pinterest SEO tips or a complete Pinterest SEO strategy, this guide will break down how to optimize your presence for the Pinterest algorithm. 
- [The Long-Form Content Paradox: Why Slow Wins in an AI Era](https://www.towermarketing.net/blog/long-form-content-paradox-slow-wins-ai/): Discover why long-form content is vital in the AI era. Learn how to use positive friction and semantic depth to improve search rankings.
- [What’s the Real Cost to Build a Website That Delivers Results?](https://www.towermarketing.net/blog/cost-to-build-a-website/): Let’s discuss the cost to build a website and what to think about before you start building.
- [Using Reddit for Marketing: How to Hook Your Audience (+5 Do’s and Don’ts)](https://www.towermarketing.net/blog/using-reddit-marketing-hook-audience-5-dos-donts/): Dedicated business founders sharing insights, highly critical consumers searching for great products, and users sharing absurdly hilarious real estate listings from Zillow—what do they all have in common?
- [Microsoft Ads vs Google Ads: Which Paid Search Advertising Platform is Best For Your Business](https://www.towermarketing.net/blog/google-ads-vs-microsoft-ads/): Creating pay-per-click (PPC) ads is one of the most effective ways to grow your business in today’s digital landscape. But before you launch campaigns, the first step is choosing the right platform. Most advertisers start by comparing Microsoft Ads vs Google Ads to decide where their audience is most active and where their budget will have the greatest impact.
- [AI Overviews, SEO, & Your Content: What’s Happening With Organic Search Right Now?](https://www.towermarketing.net/blog/ai-overview-seo-content-search/): Impressions are rising, but clicks are decreasing. Year over year, your site performance looks like it's declining. Meanwhile, Google is adding new AI features to Chrome. In fact, every search engine is right now. 
- [How To Calculate Engagement Rate](https://www.towermarketing.net/blog/how-to-calculate-engagement-rate/): While bounce rate measures who left quickly, engagement rate shows who stayed and interacted with your content. In this blog, we’ll break down how to calculate engagement rate, why it matters more than bounce rate in GA4, and what a good engagement rate website looks like.
- [Email Marketing Strategy 101: Put Compliance & Deliverability First For Better Results
](https://www.towermarketing.net/blog/email-marketing-strategy-101/): Are your emails not performing as well as you hoped, despite your slick design and clever copywriting? It might be time to step back and revisit the foundations of your email marketing strategy.
- [New SERP Features You Can’t Ignore (And How To Win More Space In Search)](https://www.towermarketing.net/blog/serp-features/): The Search Engine Results pages are constantly evolving - here are 9 SERP features that can help your site stand out.
- [A Step-by-Step Guide On How to Write a Marketing RFP](https://www.towermarketing.net/blog/rfp-for-marketing-services/): However, by knowing how to write a marketing RFP, you’ll be able to streamline the process and feel confident in your decision. Learn our top RFP best practices, so you know you’re putting your best work forward and get the best in return.
- [How To Write Facebook Ad Copy: 6 Effective and Practical Tips That Work For Any Business](https://www.towermarketing.net/blog/how-to-write-effective-facebook-ad-copy/): Instead of giving you a listicle of vague practices, I’m here to give you real advice based on real results so you can learn how to write effective Facebook ads that perform well for your business. I’ve worked with Facebook ads for years, and everything I’m sharing below is based on what we’ve observed at our agency from running different campaigns for all types of businesses.
- [Don’t Miss A Step: Your Complete LinkedIn Ads Checklist](https://www.towermarketing.net/blog/linkedin-ads-checklist/): If you’re looking to make an impact in social media marketing within the professional sphere — LinkedIn is where you want to be. Breaking into the world’s largest professional networking platform may seem daunting. That’s why we created this LinkedIn ads checklist to guide you through creating, setting up, and launching successful campaigns.
- [Tips for Creating a Strategic Nonprofit Marketing Budget](https://www.towermarketing.net/blog/non-profit-marketing-budget/): Budgeting in any industry can be overwhelming, let alone if you’re putting together a nonprofit marketing budget. It can start to feel like everything is a priority as you sit down to plan. At the same time, it’s important to go into a new fiscal year being mindful of your spend. As you sit down to plan your overall finances for the year, setting up a nonprofit marketing budget is key to achieving the goals and initiatives you’re working towards.
- [Unlocking the Importance of Website Color Palette Accessibility](https://www.towermarketing.net/blog/website-color-palette-accessibility/): Let’s explore how you can use website color palette accessibility to your website’s advantage. 
- [Best Email Marketing Platforms: A Comprehensive Comparison](https://www.towermarketing.net/blog/best-email-marketing-platforms/): So you’ve decided to take the leap and invest in email marketing for your business. Congratulations! Professional email marketing remains one of the most effective ways to connect with your audience, drive sales, and build lasting customer relationships.
- [10 Google Performance Max Best Practices To Optimize Your Google Ads Campaigns](https://www.towermarketing.net/blog/performance-max-best-practices/): In this article, we’ll cover important tips to help you adapt to Google's new technologies, including helpful resources and best practices for the creation, implementation, and evaluation of Performance Max campaigns.
- [Guide To AI For Content Creation (From A Content Creator)](https://www.towermarketing.net/blog/guide-to-ai-for-content-creation/): Wondering how to get started using AI (artificial intelligence) for content creation in a way that’s safe, legal, and beneficial for your business? This guide will help you navigate when to use AI for content creation and provide helpful tips for getting started.
- [Facebook Ads Checklist 2025](https://www.towermarketing.net/blog/facebook-ads-checklist/): With 3.07 billion monthly active users (as of 2025), Facebook continues to be one of the most popular social media platforms. When it comes to social media marketing, Facebook’s massive reach makes it a valuable tool. This Facebook ads checklist 2025 provides step-by-step guidance to launch, monitor, and analyze your campaigns for success.
- [Image SEO Ranking Factors That Actually Matter](https://www.towermarketing.net/blog/image-seo/): There are countless pieces of advice floating around the internet about best SEO practices for images and what to focus on. We are here to define the only image SEO ranking factors you need to care about and debunk the rest.
- [Why Use WordPress: Advice To Consider First Before You Pick A CMS](https://www.towermarketing.net/blog/why-use-wordpress/): Still wondering why use WordPress over other platforms? Here are some comparisons with other top CMS tools that can help you decide which is the best fit for you.
- [Squarespace vs WordPress: Which is Best for Your Business?](https://www.towermarketing.net/blog/squarespace-vs-wordpress/): Your website is your initial point of contact with your audience. And no one wants to make a bad first impression. Using the correct content management system (CMS) can help you create the best website for your business. Let’s explore Squarespace vs WordPress.
- [Shopify vs WordPress: Which Is Best For Your Business?](https://www.towermarketing.net/blog/shopify-vs-wordpress/): Choosing a platform for your website is difficult — especially if you’re not sure what factors should be considered. Fortunately, we’ve got you covered. Continue reading to see what it looks like to compare Shopify vs WordPress for your business’s website.
- [A Step-By-Step Guide to Mastering Gutenberg Blocks](https://www.towermarketing.net/blog/gutenberg-blocks-guide/): So you want to build a website, but your one online course in HTML isn’t going to cut it. What do you do? The answer is Gutenberg blocks. Today we’re going to cover everything you need to know about the WordPress block editor—what it is, how to use it, and our top design tips (from people who’ve actually done it before). 
- [Wix vs WordPress: Which Is Best For Your Business?](https://www.towermarketing.net/blog/wix-vs-wordpress/): Exploring your options for a content management system (CMS) and stuck between Wix vs WordPress? Here’s everything you need to know to pick which is the best fit for your business.
- [Duda vs WordPress: Which Is Best For Your Business?](https://www.towermarketing.net/blog/duda-vs-wordpress/): We all know that a bad website leaves a bad impression. In this day and age, the quality of your site is a reflection of your brand, and the last thing you want to do is drive people away. So let’s take it back to the beginning and answer the question: which content management system is best for your business? Today we’re going to analyze Duda vs WordPress. 
- [SEO vs. PPC: Which Do I Need?](https://www.towermarketing.net/blog/seo-vs-ppc/): In the world of digital marketing, two of the most influential marketing tactics you can use are search engine optimizations (SEO) and pay-per-click (PPC). In this article, we will discuss what SEO and PPC are, how they work, and how to know which to choose.
- [Pinterest Ads vs Facebook Ads: Which Will Give You A Better ROI?](https://www.towermarketing.net/blog/pinterest-ads-vs-facebook-ads/): Skip ahead to our Pinterest ads vs Facebook ads cheat sheet to compare!
- [Understand HubSpot Costs In 2024: Weigh The Pros And Cons Of This All-In-One Solution](https://www.towermarketing.net/blog/understand-hubspot-cost-pros-and-cons/): HubSpot offers a comprehensive platform that promises to streamline your workflows, enhance your marketing efforts, and boost overall engagement. But is it the perfect fit for your business?
- [The Top 9 Qualities Of A Good Marketing Agency](https://www.towermarketing.net/blog/marketing-agency-qualities/): How can you tell if a marketing agency is good? Explore these top nine qualities that will give purpose to your partnership.
- [Keyword Research Checklist: 10 Easy Steps to Boost Your SEO](https://www.towermarketing.net/blog/keyword-research-checklist/): We’ll guide you through our 10-step keyword research checklist to help answer those questions and create a solid foundation for your SEO content strategy. 
- [How to Use AI In Digital Marketing Responsibly](https://www.towermarketing.net/blog/ai-in-digital-marketing/): ChatGPT can do a lot of things—share recipes, write love letters, and even attempt to diagnose your symptoms. But despite its impressive resume, we know its answers can’t be trusted blindly. With these abilities and limitations in mind, how can you use AI in digital marketing to support your strategy? 
- [How To Prevent Spam Form Submissions: 9 Tips To Identify & Avoid Spam](https://www.towermarketing.net/blog/spam-form-submissions/): Those pesky bots have a mind of their own! Identify and limit your spam form submissions with these 9 easy tips.
- [How to Use Print Advertising KPIs to Your Advantage](https://www.towermarketing.net/blog/how-to-use-print-advertising-kpis/): To help answer this question, we’ll explain how you can use print advertising KPIs to measure your campaign’s success and gain valuable insights into your audience. 
- [Keyword Intent – How to Use Search Terms to Innovate Your Website’s Content Strategy](https://www.towermarketing.net/blog/keyword-intent/): It’s time to stop writing for the Search Engine and time to start writing for the user’s keyword intent.
- [Advantages and Disadvantages of Online Chat](https://www.towermarketing.net/blog/advantages-disadvantages-online-chat/): Around-the-clock support. No wait time. Letting AI do the hard work. What’s not to love about live chat on websites? It may seem like an easy solution for an overwhelmed customer service team, but is it really beneficial to your business? We’re going to break down the advantages and disadvantages of online chat so you can decide for yourself! 
- [Competitive Ad Rank Scores & How To Improve Yours In The Google Auction](https://www.towermarketing.net/blog/competitive-ad-rank/): Competitive ad rank scores are based on a number of components. Learn these 6 factors to outrank your competitors in the Google auction.
- [Why You Should Have a Visual Content Marketing Strategy](https://www.towermarketing.net/blog/visual-content-marketing-strategy/): They say a picture is worth a thousand words, but did you know a video is worth 1.8 million? That’s over 3,000 pages of text for just one minute of video. Visual content packs a punch and can elevate your brand by combining the impact of words with striking graphics. For a successful internet marketing strategy, you can’t forget about visual content marketing. 
- [How To Engage With Your Customers Using SMS Marketing Campaigns ](https://www.towermarketing.net/blog/sms-marketing-campaigns/): If you’re looking for an effective customer retention strategy to keep your audience engaged, text marketing can be a powerful channel to invest in. From best practices to tips on growing your contact list, explore how SMS marketing campaigns can transform your business.
- [What Is Split Testing And How Can It Benefit Your Business?](https://www.towermarketing.net/blog/what-is-split-testing-and-the-benefits/): This is where you can use split testing to help answer that question. After we answer what is split testing, we’ll explore how split testing works and how you can use it to your advantage in your internet marketing strategy. 
- [Is Your Website Ready For Take Off? A Website Launch Checklist For Beginners](https://www.towermarketing.net/blog/website-launch-checklist/): Planning a website redesign and launch can be overwhelming, especially if you haven’t had the experience of planning one in the past. In this blog, we’ll provide a website launch checklist you can use to get a better understanding of what the journey ahead will look like.
- [The Easiest Ways to Boost Brand Visibility Using Social Media Optimization](https://www.towermarketing.net/blog/social-media-optimization/): The average person spends 152 minutes on social media daily. That’s 2 hours and 32 minutes of consuming content on any given day. 
- [Basic Digital Marketing Terms You Should Know](https://www.towermarketing.net/blog/basic-digital-marketing-terms/): Finding the basic digital marketing terms you should care about can be tricky, especially when you don't know what to look for (or even what you're looking at). We're here to help you filter through the noise and key in on the terms that matter to you and your business.
- [A History of Google Algorithm Updates & SERP Changes](https://www.towermarketing.net/blog/a-history-of-googles-biggest-serps-changes/): Take a scroll down memory lane and learn about some of the biggest Google algorithm updates and most notable SERP changes over the years.
- [How to Correctly Identify Your Google Ads Audience and Better Target Your Consumers](https://www.towermarketing.net/blog/identify-google-ads-audiences/): Unfortunately, there isn’t a universal roadmap to achieve a successful marketing campaign. And it can be frustrating to put the work in, and the budget, and ultimately not see the results you deserve. 
- [Rebranding Checklist: How to Successfully Rebrand Your Company](https://www.towermarketing.net/blog/rebranding-checklist/): If you manage a business, then you’re familiar with the phrase “Cash is King”—the notion that liquid funds are the most important asset of a healthy company. But we also live in an attention economy, where people’s time and focus are their own form of currency.
- [The Digital Marketing Mix: How the 4Ps Have Evolved in the Age of Internet Marketing](https://www.towermarketing.net/blog/digital-marketing-mix-4ps/): If you work in business, you’ve probably heard the terms “marketing mix” or “the 4Ps of traditional marketing” at one point in time. But with the booming success we’ve seen in the digital marketing industry, have you considered how to integrate those concepts into your internet marketing strategy?
- [Headline Writing Techniques To Help You Get Better Results](https://www.towermarketing.net/blog/headline-writing-techniques/): Writing a good headline is like being a well-trained chef plating a dish.
- [Why Google is the Best Search Engine (and Why Businesses Should Care)](https://www.towermarketing.net/blog/google-best-search-engine/): Whether you’re looking for the best search engine for research or simply checking the weather forecast in your area, it’s a widely held belief that there are few (if any) search engines better than Google.
- [How to Effectively Review User Engagement in Google Analytics 4](https://www.towermarketing.net/blog/user-engagement-metrics/): The big countdown to GA4 is finally coming to a close, and it brings a lot of changes, which include user engagement metrics. We’ve outlined the 8 key GA4 differences you can expect, but now we’ll explore how to use the engagement metrics in Google Analytics 4 to your advantage. 
- [How Good Forum Link Building Helps Drive Traffic](https://www.towermarketing.net/blog/forum-link-building/): One way to drive traffic to your website is forum link-building. After reading this blog, you’ll learn why forum link-building is important, what forums you can use, and why it’s beneficial.
- [Google Analytics 4 vs Universal Analytics: 8 Key Differences Your Business Needs To Know](https://www.towermarketing.net/blog/google-analytics-4-vs-universal-analytics/): On July 31, 2019, Google announced a new way to unify both app and website measurement with their new platform Google Analytics 4 or GA4 with the plan to sunset Universal Analytics in the near future. 
- [4 Blog SEO Tips To Increase Google Search Visibility](https://www.towermarketing.net/blog/blog-seo-tips/): Think your blog has what it takes to rise to the top of the search results? Easily download our blog SEO checklist to maximize your impact.
- [How To Create Spotify Ads: A Complete Guide on Leveraging Sound in the Age of Streaming](https://www.towermarketing.net/blog/how-to-create-spotify-ads/): Traditional radio still exists, but it’s like a flip phone. It’s still on the market, but why would you spend money on one when the smartphone exists? If you’re a marketer trying to reach listeners through traditional radio you might be wasting your budget. 
- [Copywriting Psychology: 7 Tips & Examples You Can Use To Make Your Marketing Better](https://www.towermarketing.net/blog/copywriting-psychology-tips/): Being a digital content professional is way more than just being good with words. If you’re working with one, they’re not just bringing you strong writing. They’re also bringing copywriting psychology into the mix.
- [Local SEO Directories Guide: Do’s & Don’ts + Top Online Listings](https://www.towermarketing.net/blog/local-seo-directories/): In part one of our local SEO series, we talked about how your business can reap the many benefits of local SEO by understanding what goes into ranking well. We mentioned one of the most important ranking factors for local SEO was backlinks.  
- [A LinkedIn Ads Guide: How to Create Your First Campaign in 8 Steps](https://www.towermarketing.net/blog/linkedin-ads-guide-for-beginners/): We’ve already created a Facebook Ads Checklist, but that’s not the only great social media platform to advertise on. LinkedIn can be an exceptional tool to target the right audience and move users through the customer journey. 
- [The Definitive (And Simple) Guide to Starting a B2B Podcast](https://www.towermarketing.net/blog/the-guide-to-starting-a-b2b-podcast/): Most people were unfamiliar with podcasts before 2005. But we don’t live in that world anymore. With over 383 million podcast listeners globally, it feels like everyone — from actors and comedians to talk show hosts and presidents — has a podcast of their own. While all this signal noise can make you feel like you’re too late to catch the podcasting wave, the data says differently.
- [HTML Email Best Practices: Are Image-Only Emails Bad for Marketing?](https://www.towermarketing.net/blog/image-only-emails/): Successful businesses put a high priority on enforcing their brand standards—and rightfully so. It’s a visual representation of the relationship they have with their customers, and they maintain that rapport by always using the same fonts, colors, logo, and image styling.
- [The 4 Best Logo Design Trends of 2023 to Watch](https://www.towermarketing.net/blog/best-logo-design-trends-of-2023/): One of the first things a consumer will notice about your brand is your logo, which makes it so much more than just a symbol. It’s a visual depiction of your brand to help make it stand out and more easily recognizable.
- [How To Reap The Many Local SEO Benefits for Your Business](https://www.towermarketing.net/blog/local-seo/): Many factors make up SEO. There is image, on-page, technical, video, and off-page SEO just to name a few. But local SEO is one of the most accessible and valuable subsets of search engine optimization that nearly anyone can pick up. 
- [4 Personalized Email Marketing Tactics to Boost Engagement](https://www.towermarketing.net/blog/personalized-email-marketing-tactics/): Creating a genuine connection with your customers via email can sometimes be difficult. Messages sent on such a large scale often feel cold, impersonal, and ill-timed. 
- [Updating Old Blog Posts for SEO: 5 Benefits Of Doing It & How To Get Started](https://www.towermarketing.net/blog/updating-old-blog-posts-for-seo/): Ever wondered if there’s merit to updating old blog posts for SEO instead of always focusing on new content? One of the most popular questions we hear from a review of our content calendars is “why are we doing a rewrite — do we need to do that?” (The short answer? Yes!) 
- [Shared vs. Dedicated vs. Cloud Hosting: Which is Right for You?](https://www.towermarketing.net/blog/shared-vs-dedicated-vs-cloud-hosting/): Interested in learning more about the different types of hosting methods because you are ready to launch a new site, or make upgrades to your existing one? Maybe your site is, more often than you would like, creating problems for your organization, and you don’t quite understand how to fix them. 
- [7 Easy UX Improvements to Make on Your Website](https://www.towermarketing.net/blog/easy-ux-improvements/): Your website is often a user’s first impression of your brand, so you have to make a statement. But what makes a website stand out? These days, making a website attract attention is more than just ensuring it looks good. It must be easy to use, interactive, and informative. 
- [How to Prepare For A Website Redesign](https://www.towermarketing.net/blog/website-redesign-preparation/): Times change. Businesses grow. And if your company’s website isn’t keeping pace, it could have serious implications for your success.
- [How to Set Up BIMI](https://www.towermarketing.net/blog/dmarc-for-bimi-email-authentication/): If you haven’t read Part 1 of this blog, we recommend you do so first before continuing. We will reference and build on topics like DMARC, SMTP and DNS servers, and adding records. 
- [How to Implement Marketing Automation: Improve Your Business Growth](https://www.towermarketing.net/blog/implement-marketing-automation/): It’s no secret marketing automation is becoming increasingly popular in the business and marketing industry. On average, 51% of companies are currently using marketing automation, and more than half of B2B companies plan to adopt these strategies. Learning how to implement marketing automation can help your business capture and nurture qualified leads. 
- [What Is BIMI? (Brand Indicators for Message Identification)](https://www.towermarketing.net/blog/what-is-bimi-part-1/): If you’re familiar with the world of email marketing, you’ve probably heard about the Brand Indicators for Message Identification (BIMI) specification and are excited to try it out for yourself. Having your company’s logo on display next to each email you send? Pretty sweet! 
- [A Complete Breakdown of Professional Video Production Costs](https://www.towermarketing.net/blog/professional-video-production-costs/): Creating a marketing video could be just the thing to bring your business to the next level. If done correctly, videos can be extremely effective marketing tools and ensure you’re getting the attention and revenue you deserve. 
- [How to Stretch Your Marketing Budget Further](https://www.towermarketing.net/blog/optimize-marketing-budget/): If you’re reading this blog, you probably already have a budget for marketing and a hunch that you need to find new ways to optimize your marketing budget. As an agency, we know that no matter the size of the budget, every dollar must bring value to the table.
- [Marketing In-House vs. Agency vs. Freelancer: Benefits & Drawbacks](https://www.towermarketing.net/blog/marketing-in-house-vs-agency-vs-freelancer/): If you’ve ever compared marketing in-house vs. agency vs. freelancer, you know there are many important factors to consider. Making the right choice for your business starts with defining your marketing objectives and weighing them against your strengths and weaknesses. In this blog, we’ll review in-house, agency, and freelancer marketing models to help you make the best decisions.
- [RICE: The 4 Phases of Marketing Strategy Crucial to Your Success](https://www.towermarketing.net/blog/4-phases-marketing-strategy/): Digital marketing is a must for any business, but it’s a crowded and competitive space. But with the right plan in place, you can carve out a space for your business and find a worthy ROI for your efforts.
- [Speak Your Retail Customers’ Language Using Google Ads: “What Are My Customers Searching For Online?”](https://www.towermarketing.net/blog/what-customers-search-for/): What are your customers searching for? As a retail business owner, you have an obligation to stay on top of what your target audience is searching for in order to meet their needs effectively with Google Ads. Without this knowledge, your advertising dollars will be wasted because you’ll be targeting the wrong audience, at the wrong stage of the marketing funnel, with the wrong ads.
- [Holiday Marketing Ideas & Advertising Tips](https://www.towermarketing.net/blog/holiday-marketing-ideas/): Whether you listen to Christmas music year-round or dread the holiday rush, there’s no denying that the holidays are the most profitable time of year for many businesses. In fact, estimates from the National Retail Foundation attributed between $755.3 to $766.7 billion in sales last holiday season alone.
- [Digital Marketing Performance Metrics in Your Reports: Explaining Your ROI](https://www.towermarketing.net/blog/digital-marketing-performance-metrics/): Whether you work with a digital marketing agency or an in-house marketing team, you’ve probably received reports that have a lot of information you don’t fully understand. 
- [Marketing Strategy Development for B2B: How to Generate Long-Term Success](https://www.towermarketing.net/blog/marketing-strategy-development/): When it comes to any type of success, you need a plan or a road map to help you get there. For B2B companies, creating a marketing strategy is a step that shouldn’t be ignored, especially if you have big goals for your company. 
- [Types of Project Management Methodologies: A Closer Look at Waterfall Project Management](https://www.towermarketing.net/blog/project-management-methodologies/): Working in a digital marketing agency (or really any company in any industry), you come to understand that the success of a project lives or dies by the quality of your project management. 
- [The 10 Best WordPress Plugins for Your Website](https://www.towermarketing.net/blog/best-wordpress-plugins/): With 50,000+ free and paid WordPress plugins available, it can be time-consuming and overwhelming to choose the best ones for your website. There’s a plugin for every need or problem, but this wealth of options can complicate your decision-making, especially if you don’t have web development experience. 
- [Best Social Media Platforms for Marketing: Advertising on Facebook vs. LinkedIn vs. Pinterest](https://www.towermarketing.net/blog/best-social-media-platforms-for-marketing/): Facebook, LinkedIn, & Pinterest are among the best social media platforms for marketing. But how do you know which one is right for your business? We can help.
- [What You Should Know About Google Core Web Vitals](https://www.towermarketing.net/blog/core-web-vitals/): Have you heard about Google's new Core Web Vitals? An addition to the four existing Page Experience signals, Core Web Vitals are crucial to the best possible user experience (loading, interactivity, and visual stability). Google will gradually start rolling out these metrics in mid-June, and they’ll play a full role in ranking determinations by the end of August. In this blog, we’ll take a closer look at each of the Core Web Vitals, how they’ll impact your website, tools for improving them, and more.
- [Getting Started with An Email Drip Campaign](https://www.towermarketing.net/blog/email-drip-campaign/): The world of email marketing has changed since the days of blindly blasting your email list with company updates and promotions. We’re learning to work smarter, not harder, by using new tools and customer data to make sure our messages get to the right people at the right time. 
- [Tower’s Brand Refresh: Elevating to Meet What’s Next](https://www.towermarketing.net/blog/towers-brand-refresh/): If there’s anything that’s been learned in the wake of the pandemic, it’s the importance of having an up-to-date online presence that represents your brand just as well as a face-to-face meeting. Your brand is a lot more than just a logo and some copy. It should be an experience.
- [Creating a Brand Identity for Your Business](https://www.towermarketing.net/blog/creating-brand-identity/): We hear from businesses all the time that are looking for a new logo. Perhaps they’re starting a new company or are looking to modernize their business. But what many of these businesses don’t realize is that creating a brand identity will provide far more value to their company than simply redesigning their logo.
- [How to Enhance Your Storytelling with Content Marketing and Branding](https://www.towermarketing.net/blog/content-marketing-branding/): While you might think branding is more about your logo and other visual elements, content marketing plays an essential role in establishing your brand’s image too. Branding through content marketing allows you to tell your unique story, which can bring you closer to prospects and customers. In fact, research shows that 40% of brands stand out for memorable content, 33% for having a distinct personality, and 32% for compelling storytelling.
- [Crafting Your Best Digital Marketing Budget](https://www.towermarketing.net/blog/crafting-your-digital-marketing-budget/): Marketing budget plans can be intimidating to nail down. With so many mediums to invest in, especially in the digital world, finding the right balance can take time and insight. How much should you be putting into traditional mediums vs. digital mediums? How do you decide what mediums belong in your digital marketing budget?
- [Building & Maintaining Your Email List for Marketing](https://www.towermarketing.net/blog/building-maintaining-email-list-marketing/): Take a look at your email contact list. Is it bloated with people who never open (or even receive) your emails, or is it clean and only made up of your target customers? Many marketers fall into the trap of stuffing their email list for marketing with as many addresses as possible, but this approach usually falls flat.
- [Sales vs. Marketing: Understanding the Responsibilities of the Modern Online Business](https://www.towermarketing.net/blog/sales-vs-marketing/): When it comes to sales and marketing, the overlap can be confusing -- not just for professionals in the field, but also for clients. Which is more important, marketing or sales? Where should I invest my budget? Who is responsible for generating sales? Is it the marketing team, sales team, or both?
- [The Ultimate Print Marketing Guide to Engaging Collateral](https://www.towermarketing.net/blog/ultimate-print-marketing-guide/): So, you want to create a print piece. Maybe you have an idea to bring in new customers with direct mail. Perhaps your sales team is requesting new brochures and product collateral. Or maybe you’re looking to put up a new billboard on a major road near your business. 
- [Should I Be Doing B2B Marketing on Pinterest?](https://www.towermarketing.net/blog/b2b-marketing-pinterest/): If you’ve been asking yourself whether your B2B business should have an account on Pinterest, the truth is there is no clear cut answer. It all depends.
- [How to Create Effective Content for the Consideration Stage of the Buyer’s Journey](https://www.towermarketing.net/blog/consideration-stage-content-marketing/): You’ve probably heard of the consideration stage of the buyer’s journey, and we all move through it on a near-daily basis. But have you taken the time to think about the important role it plays in the experience you provide for your customers?
- [How to Integrate Email Automation Into Your Digital Marketing Strategy](https://www.towermarketing.net/blog/email-automation/): How many times have you checked your email today? If you haven’t checked it at least once since you woke up this morning, you’re in the minority. According to Adobe’s 2019 Email Usage Study, users spend up to five hours a day checking emails. With stats like this, it is clear that our fascination with our inboxes is an ideal target for digital marketers to make use of email automation tactics. 
- [How to Create a Social Media Strategy From Scratch](https://www.towermarketing.net/blog/how-to-create-a-social-media-strategy-from-scratch/): In the fall of 2019, we had a local children’s author, Hillary Daecher, reach out to us seeking help in developing a social media marketing strategy. Hillary had no prior experience of any kind with any social media platforms so we dug in to create a social media strategy from scratch.
- [Do Content Marketing Distribution Channels Actually Matter?](https://www.towermarketing.net/blog/content-marketing-distribution-channels/): You’ve just uploaded your content and it looks beautiful—the headlines are sharp, the images practically jump off the page, and the SEO is on point. Your team spent hours creating and proofing it, and now it’s finally published.
- [Why Is UX Writing Important for Website Success?](https://www.towermarketing.net/blog/why-is-ux-writing-important/): If you’re familiar with the phrase UX (user experience), you probably relate it to the design elements of a website.  More specifically, you may associate UX with how users navigate a site and how easily they can find the information they want. UX is such an important element to website design that it has spawned new a new career field :: UX Designer.  Through user research, testing, and analysis, UX Designers create user-friendly websites that meet and exceed user expectations.
- [What is Direct Mail Marketing?: An Ultimate Guide](https://www.towermarketing.net/blog/direct-mail-marketing/): Have you ever used direct mail marketing for your business? In the digital age, many marketers avoid direct mail because they think it’s old-fashioned and can’t compete with other channels. Other companies have used direct mail before, but weren’t happy with their ROI because their campaign wasn’t well executed.
- [Winning the Fight Against a Website User’s Attention Span](https://www.towermarketing.net/blog/winning-the-fight-against-a-website-users-attention-span/): This post was originally published in October 2016. It was updated in November 2019.
- [How to Create Effective Content for the Awareness Stage of the Buyer’s Journey](https://www.towermarketing.net/blog/awareness-stage-content-marketing/): Research shows 91% of B2B marketers use content marketing to reach customers, and 86% of B2C marketers say content is key to their overall marketing strategy. But less than 50% of marketers are creating content that aligns with the buyer’s journey.
- [What Network Marketing Companies Can Teach You About Growing An Audience](https://www.towermarketing.net/blog/network-marketing-companies/): Are you familiar with network marketing? Let me ask you this instead — are you familiar with a distant cousin, an old co-worker, or that girl from high school who you haven’t spoken to in 20 years flooding your social media feeds with sales pitches for weight loss programs, chemical-free cleaning products, or essential oils?  Does the phrase “Ask me how!” haunt your dreams? If so, you’re more familiar with network marketing than you thought.
- [Cyber Monday Marketing Strategies for Small Businesses](https://www.towermarketing.net/blog/small-business-cyber-monday-marketing-strategies/): It’s that time of year again! The holidays are right around the corner, which means eCommerce businesses should be gearing up for one of their biggest online shopping days of the year: Cyber Monday. If you’re wondering whether or not you should focus on marketing for Cyber Monday, take a look at how last year’s Cyber Monday performed, the predictions for this year, and tips on creating Cyber Monday marketing strategies that will boost your profits!
- [7 Revealing Reasons Why Your Marketing Email Bounced Back](https://www.towermarketing.net/blog/reasons-why-email-bounced-back/): If you’re an email marketer, you might as well add the title “Warrior” to your email signature and resume. You are constantly fighting for higher open and click rates, changing up tactics and strategies, and defending your email campaigns from bounces and unsubscribes.
- [What You Need to Know About Building an eCommerce Website](https://www.towermarketing.net/blog/building-an-e-commerce-website/): In 2016, online sales of physical goods amounted to $360.3 billion and are projected to surpass $603.4 billion in 2021. Maybe you’ve used a brick and mortar retail strategy for years and are now ready to jump into online sales. Or maybe you’re a new business that will be selling online from day one. Either way, you’ll need to build an eCommerce website.
- [What the Death of Net Neutrality Means for Digital Marketing](https://www.towermarketing.net/blog/net-neutrality-digital-marketing/): It’s here. The day has come, the plot has been dug out, and net neutrality has been laid to rest. That’s right — net neutrality is officially a thing of the past. On June 11, 2018, net neutrality rules were repealed despite the fact that 83% of Americans didn’t approve of it.
- [How To Test Your Website During the Website Alpha/Beta Phase](https://www.towermarketing.net/blog/how-we-test-a-website-during-the-website-testing-phase/): A new website can be a crowning achievement for your marketing team and all eyes throughout your company will be on the final product. You’ve worked through sitemaps, wireframes, page layouts, and content.  But now is the moment you’ve been waiting for. The website testing phase is your first opportunity to see your website (almost) live and in action on the screen!
- [Slim Down Your Website’s Pages – Get Rid Of The Bloat](https://www.towermarketing.net/blog/slim-down-your-websites-pages-get-rid-of-the-bloat/): To carry on the theme of spring cleaning, I am going to talk about cleaning up your site and how to get rid of the bloat that may be costing you visits and leads. If you publish content on a regular basis, such as blog posts, podcasts, or videos, your site will inevitably grow over time. Too much content can clog up the system making it difficult for search engines to know which piece of content to deliver to the user. As your site grows, it is highly suggested that you identify the content that is not performing well or that is not helping your visitors. The main emphasis here is keeping the quality content and removing the junk.
- [5 Elements of A Video Content Strategy](https://www.towermarketing.net/blog/5-elements-of-a-quality-video-content-strategy/): This blog was updated March 2017.
- [Is Duplicate Content on Multiple Locations Pages Really Bad?](https://www.towermarketing.net/blog/duplicate-content-in-local-seo/): But here’s the catch, you need to present all the local information in such a way that you avoid the issue of duplicate content on multiple locations pages. But that leads to the next question—how bad is duplicate content in local SEO?
- [When You’re Stuck Brainstorming New Content Ideas](https://www.towermarketing.net/blog/when-youre-stuck-brainstorming-new-content-ideas/): It’s not always easy brainstorming new content ideas; especially when you’ve been blogging since Day One, and you feel as though you’ve covered every topic under the sun within your industry. Trust us, we’ve been there, staring at the blank piece of paper labeled “Amazing Content Topics for XYZ Month.” So what to do when you’ve got a serious case of brainstorm block? Below we’ve outlined some creative ideas to get outside your own head when brainstorming new content ideas. Some we’ve tackled, others we can’t wait to try ourselves. Let’s dive.
- [What is User Engagement? Why Is It Important? How Can You Measure It?](https://www.towermarketing.net/blog/what-is-user-engagement-why-is-it-important-learn-how-you-can-measure-it/): Before we dig into how Google obtains website metrics to assess quality, it should be stated that small businesses must regularly track user engagement metrics on their websites. This should include evaluating the quality of the organic search traffic (SEO) the site is receiving. Increased website engagement will result in increased conversion rates and ROI.
- [Our Favorite Google Tools](https://www.towermarketing.net/blog/a-birthday-tribute-our-favorite-google-tools/): In the past, we’ve talked extensively about Google’s search engine, Analytics, Adwords, and more of what we consider the best Google tools for marketers to use. As a tribute to the Internet and technology giant’s upcoming birthday, celebrated on September 27, today we’re highlighting our team’s favorite Google tools to use on a daily basis, whether professionally or personally.
- [B2B Social Media: How to Be a Winner in 3 Steps](https://www.towermarketing.net/blog/b2b-social-media-how-to-be-a-winner-in-3-steps/): Welcome to one of the most difficult marketing strategies to date: B2B social media.
- [The Need for Agency and Client Collaboration](https://www.towermarketing.net/blog/the-need-for-agency-and-client-collaboration/): As a business, you have your own tasks and duties to focus on. That’s why you hired an agency to do your marketing in the first place, right? Not quite. You want to see results from the agency you hire, but there is a big difference between good results and great results – YOU. All too often, clients hire an agency to do their digital marketing and then don’t partake in the process. I’m not blaming clients for this; rather, I want to stress that businesses that hire marketing agencies should be involved from A-Z . That is when they will see the best results.
- [Understanding Domain Authority: What is DA?](https://www.towermarketing.net/blog/understanding-domain-authority/): There many metrics that measure the effectiveness of SEO and internet marketing in general. For small to medium-sized businesses it can be overwhelming trying to keep track of these metrics and understanding what is driving these numbers. Domain Authority is one metric Tower Marketing uses to measure SEO progress and success of a client's website campaigns in comparison to competitors. DA looks at a variety of broad spectrums, taking into account many of the factors Google considers important.
- [The Psychology of Online Shopping](https://www.towermarketing.net/blog/the-psychology-of-online-shopping/): In 2014, online and eCommerce sales accounted for $101.9 billion of the total holiday retail sales. An increase of 6.8% from the previous year. It's no surprise that online shopping is growing into a major contributor of holiday sales. So much so that it's spawned several of it's own holiday shopping milestones, including Cyber Monday and Free Shipping Day.
- [My 3 Go-To Tools for Visual Content Marketing](https://www.towermarketing.net/blog/my-3-go-to-tools-for-visual-content-marketing/): The stats on including visuals in your content are staggering. 90% of information transmitted to the brain is visual. 40% of people will respond better to visual information than plain text. Posts generate 94% percent more views if you add compelling visual elements. In addition, all the major social media platforms are giving more prominence and exposure to posts that include a visual element.
- [Parallax Scrolling – What Is It?](https://www.towermarketing.net/blog/parallax-scrolling-what-is-it/): When you hear the phrase parallax scrolling, what do you think of? The title of the next Star Trek movie? That’s exactly what I thought it was. When I was told that I was wrong, the next thing I said was, “Well then, what is it?”

## Pages
- [Site Performance Audit Tool](https://www.towermarketing.net/site-performance-audit-tool/)
- [Content Management Systems](https://www.towermarketing.net/content-management-systems/): Smart. Sleek. Efficient. 
- [Rise Above](https://www.towermarketing.net/rise-above/): You have goals. Your marketing needs to help you achieve them. We’re here to work alongside your team and other vendors to define what success means to you, then take the steps that will help you reach it.
- [Thank You (Rise Above)](https://www.towermarketing.net/thank-you-rise-above/): We’ve been helping our clients rise above their competition for over 25 years. We’re not afraid of a great idea and the work that comes along with it. We love rising to the challenge and helping you solve the tough problems ensuring you’re getting the most out of your marketing partnership.
- [Healthcare Digital Marketing Agency](https://www.towermarketing.net/healthcare-digital-marketing-agency/): Our in-house specialists at our healthcare digital marketing agency bring deep expertise across every marketing discipline. Together, we are an extension of your team, filling the gaps and strengthening the foundation you’ve already built.
- [Restaurant Digital Marketing Agency](https://www.towermarketing.net/restaurant-digital-marketing-agency/): It starts with a strategy. As a restaurant digital marketing agency, we understand this industry’s challenges. Our team develops custom strategies around your unique goals—more online orders, more foot traffic, more reservations, more 5-star reviews, or more regulars walking back through the door. 
- [Senior Living Digital Marketing Agency](https://www.towermarketing.net/senior-living-digital-marketing-agency/): As a leading senior living digital marketing agency, we build websites the older generation can easily navigate. Since any touchpoint could be their first introduction to your brand, we make sure you look your best across Google, social media, and AI. We also balance messages targeted at residents and their adult children, so you’re never missing an opportunity to get found.
- [Architecture Marketing Agency](https://www.towermarketing.net/architecture-marketing-agency/): Tracking KPIs, calculating return on ad spend, and keeping up with the latest trends — that’s a lot to juggle on top of your day-to-day duties. Let our architecture marketing agency take some of that off your plate. Explore the services that can build your business higher. 
- [Engineering Marketing Agency](https://www.towermarketing.net/engineering-marketing-agency/): Digital marketing for engineers has so many moving parts. Whether your team is too small, too busy, or just stretched too thin to juggle them all, our engineering marketing agency is here to fill in the gaps. We’ll provide monthly reports and highlight important details, so at a glance you can see what’s working and what’s not.
- [Digital Marketing for Staffing Agencies & Teams](https://www.towermarketing.net/digital-marketing-staffing-agencies-teams/): Our digital marketing for staffing agencies and teams can support either goal. Our experience includes:
- [Manufacturing Digital Marketing Agency](https://www.towermarketing.net/manufacturing-digital-marketing-agency/): When you work in the manufacturing industry, it’s easy to get stuck cycling through the same ideas. Partner with a team that can help you rise above, bringing fresh perspectives to your business. Our manufacturing digital marketing agency has over 76 active clients, giving us deep expertise and industry insights that we put to work for you.
- [Ecommerce Digital Marketing Agency](https://www.towermarketing.net/ecommerce-digital-marketing-agency/): As an eCommerce business, you need a partner who understands every dollar counts. From building a smooth-functioning website to tracking attribution and success from your multi-channel strategy, our focus is to help you get the sale.
- [Behavioral health digital marketing agency](https://www.towermarketing.net/behavioral-health-digital-marketing-agency/): As a behavioral health business your marketing isn't just marketing — it's a chance to transform a life. We help midsize to enterprise teams create behavioral health digital marketing that's impactful and effective, while also being compliant.
- [Marketing Agency Lebanon, PA](https://www.towermarketing.net/marketing-agency-lebanon-pa/): Ranking in search, producing interesting content, choosing the right platforms, optimizing ad ROI, and keeping your website up to date — great marketing demands a lot of time and attention. And often it’s a struggle to balance it all and get to everything else on your list.
- [Marketing Agency York, PA](https://www.towermarketing.net/marketing-agency-york-pa/): Good marketing has to be creative, but it also has to be measurable. If you’re looking for a marketing agency in York, PA that can deliver both, we’ve got you covered. Located nearby in Lancaster, we pride ourselves on being a team of left- and right-brained marketing experts. We’ve provided digital marketing services for York, PA businesses for over 25+ years.
- [Marketing Agency Harrisburg, PA](https://www.towermarketing.net/marketing-agency-harrisburg-pa/): What does success look like to you? Every piece of your marketing should be building you up toward that goal. For 25+ years, our digital marketing agency has been serving Harrisburg companies just like yours, helping them get more from their marketing.
- [Marketing Agency Lancaster, PA](https://www.towermarketing.net/marketing-agency-lancaster-pa/): You’ve got goals you’re climbing toward and we’re here to make sure your marketing leads you down the right path to reach them. Marketing is not one-size-fits-all and neither is our approach. Our goal is to create a personalized, measurable strategy that will help you rise above.
- [Marketing Agency Reading, PA](https://www.towermarketing.net/marketing-agency-reading-pa/): Keeping your brand current, putting out fresh expertise, attribution ROI, and staying ahead of trends — marketing requires endless fine-tuning. And all that can be hard to keep pace with if you don’t have the time or resources to devote to it.
- [Marketing Agency Hershey, PA](https://www.towermarketing.net/marketing-agency-hershey-pa/): You should never be left in the dark about how your marketing is doing. The marketing metrics most valuable to you, are most valuable to us. When you partner with us, we’ll develop a plan to maximize these KPIs so you can be confident you’re getting the best results.
- [Marketing Agency West Chester, PA](https://www.towermarketing.net/marketing-agency-west-chester-pa/): Struggling to get the results you need when it comes to digital marketing for your West Chester, PA business? You’re not alone.
- [Google Analytics 4 Glossary](https://www.towermarketing.net/comprehensive-ga4-glossary/): Looking to understand the language used around Google Analytics 4 (GA4) so you can better analyze your data? This comprehensive GA4 glossary is created to give you the foundational knowledge you need to navigate reporting.
- [Home](https://www.towermarketing.net/): As a full-service digital marketing agency, we’re passionate about serving all industries and not limiting ourselves to just one. Here are a few of our areas of expertise.
- [General Marketing Landing Page – Dec. 2026](https://www.towermarketing.net/start-growing-with-tower/): As a full-service digital marketing agency, we’re passionate about serving all industries and not limiting ourselves to just one. Here are a few of our areas of expertise.
- [The Vault](https://www.towermarketing.net/the-vault/): Preserving the work that propelled us forward.
- [TWR – 2023 – Website Check-Up Guide](https://www.towermarketing.net/free-website-check-up-guide/): Want to see how your site measures up?
- [Sitemap](https://www.towermarketing.net/sitemap/): PostsBest Practices for Search Engine Optimization 2026Conversational Commerce: How AI Is Changing the Consumer Buying JourneyContent Marketing Analytics That Actually Deliver Actionable InsightsUnlocking Growth: The Ultimate Guide to Pinterest SEO StrategyThe Long-Form Content Paradox: Why Slow Wins in an AI EraWhat’s the Real Cost to Build a Website That Delivers Results?Using Reddit for Marketing: How to Hook Your Audience (+5 Do’s and Don’ts)Microsoft Ads vs Google Ads: Which Paid Search Advertising Platform is Best For Your BusinessAI Overviews, SEO, & Your Content: What’s Happening With Organic Search Right Now?How To Calculate Engagement RateEmail Marketing Strategy 101: Put Compliance & Deliverability First For Better Results
New SERP Features You Can’t Ignore (And How To Win More Space In Search)A Step-by-Step Guide On How to Write a Marketing RFPHow To Write Facebook Ad Copy: 6 Effective and Practical Tips That Work For Any BusinessDon’t Miss A Step: Your Complete LinkedIn Ads ChecklistTips for Creating a Strategic Nonprofit Marketing BudgetUnlocking the Importance of Website Color Palette AccessibilityBest Email Marketing Platforms: A Comprehensive Comparison10 Google Performance Max Best Practices To Optimize Your Google Ads CampaignsGuide To AI For Content Creation (From A Content Creator)Facebook Ads Checklist 2025Image SEO Ranking Factors That Actually MatterWhy Use WordPress: Advice To Consider First Before You Pick A CMSSquarespace vs WordPress: Which is Best for Your Business?Shopify vs WordPress: Which Is Best For Your Business?A Step-By-Step Guide to Mastering Gutenberg BlocksWix vs WordPress: Which Is Best For Your Business?Duda vs WordPress: Which Is Best For Your Business?SEO vs. PPC: Which Do I Need?Pinterest Ads vs Facebook Ads: Which Will Give You A Better ROI?Understand HubSpot Costs In 2024: Weigh The Pros And Cons Of This All-In-One SolutionThe Top 9 Qualities Of A Good Marketing AgencyKeyword Research Checklist: 10 Easy Steps to Boost Your SEOHow to Use AI In Digital Marketing ResponsiblyHow To Prevent Spam Form Submissions: 9 Tips To Identify & Avoid SpamHow to Use Print Advertising KPIs to Your AdvantageKeyword Intent - How to Use Search Terms to Innovate Your Website’s Content StrategyAdvantages and Disadvantages of Online ChatCompetitive Ad Rank Scores & How To Improve Yours In The Google AuctionWhy You Should Have a Visual Content Marketing StrategyHow To Engage With Your Customers Using SMS Marketing Campaigns What Is Split Testing And How Can It Benefit Your Business?Is Your Website Ready For Take Off? A Website Launch Checklist For BeginnersThe Easiest Ways to Boost Brand Visibility Using Social Media OptimizationBasic Digital Marketing Terms You Should KnowA History of Google Algorithm Updates & SERP ChangesHow to Correctly Identify Your Google Ads Audience and Better Target Your ConsumersRebranding Checklist: How to Successfully Rebrand Your CompanyThe Digital Marketing Mix: How the 4Ps Have Evolved in the Age of Internet MarketingHeadline Writing Techniques To Help You Get Better ResultsWhy Google is the Best Search Engine (and Why Businesses Should Care)How to Effectively Review User Engagement in Google Analytics 4How Good Forum Link Building Helps Drive TrafficGoogle Analytics 4 vs Universal Analytics: 8 Key Differences Your Business Needs To Know4 Blog SEO Tips To Increase Google Search VisibilityHow To Create Spotify Ads: A Complete Guide on Leveraging Sound in the Age of StreamingCopywriting Psychology: 7 Tips & Examples You Can Use To Make Your Marketing BetterLocal SEO Directories Guide: Do’s & Don'ts + Top Online ListingsA LinkedIn Ads Guide: How to Create Your First Campaign in 8 StepsThe Definitive (And Simple) Guide to Starting a B2B PodcastHTML Email Best Practices: Are Image-Only Emails Bad for Marketing?The 4 Best Logo Design Trends of 2023 to WatchHow To Reap The Many Local SEO Benefits for Your Business4 Personalized Email Marketing Tactics to Boost EngagementUpdating Old Blog Posts for SEO: 5 Benefits Of Doing It & How To Get StartedShared vs. Dedicated vs. Cloud Hosting: Which is Right for You?7 Easy UX Improvements to Make on Your WebsiteHow to Prepare For A Website RedesignHow to Set Up BIMIHow to Implement Marketing Automation: Improve Your Business GrowthWhat Is BIMI? (Brand Indicators for Message Identification)A Complete Breakdown of Professional Video Production CostsHow to Stretch Your Marketing Budget FurtherMarketing In-House vs. Agency vs. Freelancer: Benefits & DrawbacksRICE: The 4 Phases of Marketing Strategy Crucial to Your SuccessSpeak Your Retail Customers’ Language Using Google Ads: “What Are My Customers Searching For Online?”Holiday Marketing Ideas & Advertising TipsDigital Marketing Performance Metrics in Your Reports: Explaining Your ROIMarketing Strategy Development for B2B: How to Generate Long-Term SuccessTypes of Project Management Methodologies: A Closer Look at Waterfall Project ManagementThe 10 Best WordPress Plugins for Your WebsiteBest Social Media Platforms for Marketing: Advertising on Facebook vs. LinkedIn vs. PinterestWhat You Should Know About Google Core Web VitalsGetting Started with An Email Drip CampaignTower's Brand Refresh: Elevating to Meet What's NextCreating a Brand Identity for Your BusinessHow to Enhance Your Storytelling with Content Marketing and BrandingCrafting Your Best Digital Marketing BudgetBuilding & Maintaining Your Email List for MarketingSales vs. Marketing: Understanding the Responsibilities of the Modern Online BusinessThe Ultimate Print Marketing Guide to Engaging CollateralShould I Be Doing B2B Marketing on Pinterest?How to Create Effective Content for the Consideration Stage of the Buyer’s JourneyHow to Integrate Email Automation Into Your Digital Marketing StrategyHow to Create a Social Media Strategy From ScratchDo Content Marketing Distribution Channels Actually Matter?Why Is UX Writing Important for Website Success?What is Direct Mail Marketing?: An Ultimate GuideWinning the Fight Against a Website User's Attention SpanHow to Create Effective Content for the Awareness Stage of the Buyer’s JourneyWhat Network Marketing Companies Can Teach You About Growing An AudienceCyber Monday Marketing Strategies for Small Businesses7 Revealing Reasons Why Your Marketing Email Bounced BackWhat You Need to Know About Building an eCommerce WebsiteWhat the Death of Net Neutrality Means for Digital MarketingHow To Test Your Website During the Website Alpha/Beta PhaseSlim Down Your Website's Pages – Get Rid Of The Bloat5 Elements of A Video Content StrategyIs Duplicate Content on Multiple Locations Pages Really Bad?When You're Stuck Brainstorming New Content IdeasWhat is User Engagement? Why Is It Important? How Can You Measure It?Our Favorite Google ToolsB2B Social Media: How to Be a Winner in 3 StepsThe Need for Agency and Client CollaborationUnderstanding Domain Authority: What is DA?The Psychology of Online ShoppingMy 3 Go-To Tools for Visual Content MarketingParallax Scrolling - What Is It?PagesDigital Marketing for Staffing Agencies & TeamsEcommerce Digital Marketing AgencyBehavioral health digital marketing agencyRestaurant Digital Marketing AgencySenior Living Digital Marketing AgencySite Performance Audit ToolContent Management SystemsGeneral Marketing Landing Page - Dec. 2026Engineering Marketing AgencyArchitecture Marketing AgencyManufacturing Digital Marketing AgencyHealthcare Digital Marketing AgencyMarketing Agency Lebanon, PAServicesHomeRise AboveThank You (Rise Above)Marketing Agency York, PAMarketing Agency Hershey, PAMarketing Agency Reading, PAMarketing Agency West Chester, PAMarketing Agency Harrisburg, PAMarketing Agency Lancaster, PATWR - 2024 - Rebranding ChecklistThe VaultContactBlogPodcastCareersCultureAboutResultsServicesSMS MarketingLocal SEOWeb DesignContentSocial Media AdvertisingEmail MarketingEmail AutomationSEOPPCPrint MediaPhotography & VideoIntegrated Marketing CampaignsLogo DesignStrategyBrandingUX DesignHosting & MaintenanceCustom Web SolutionseCommercePodcastsS5 E1 | Planting Seeds for Success: Kegel's Produce & Next Gen of Lancaster, PAS4 E5 | Reel Talk: Creating Social Content That Connects & ConvertsS4 E4 | You Reap What You SEO: AI & The Evolving Search LandscapeS4 E3 | More Than Books: Aligning Strategy & Plan for Community ImpactS4 E2 | Strategy to Stability: Making Email Your Marketing AnchorS4 E1 | From Aim to Impact: Defining Your Marketing Strategy & PlanS3 E5 | The Psychology of Copy That ConvertsS3 E4 | Marketing by Design: The Power of ColorS3 E3 | Psychology of the Customer JourneyS3 E2 | Navigating Social Algorithms & TrendsS3 E1 | Understanding Your Audience's 'Why'S2 E6 | Lamphouse: Home For The HolidaysS2 E5 | Foster The Foodie: The Ultimate Food CheerleaderS2 E4 | Strasburg Rail Road: Historic Tracks, Modern MagicS2 E3 | Discover Lancaster: A Tourism Tell-AllS2 E2 | Prima Theatre: A Vibrant Hub For The CommunityS2 E1 | Unique Lancaster Experiences: Tourism with a Fresh (& Tasty) LensS1 E6 :: How Schreiber Transforms Lives Through Non-Profit InitiativesS1 E5 :: How To Elevate Your BrandS1 E4 :: How Relationships Can Nurture Your MarketingS1 E3 :: How To Grow Your PassionS1 E2 :: How Spooky Nook Sports is Building the Next Generation of AthletesS1 E1 :: How One Connection Can Change the Trajectory of Your CareerEpisode 74: Holiday Wrapped :: Mean Girls, Free Kisses, & Sympathizing with a Venus FlytrapEpisode 73: The Year 2040, Ryan Reynolds, and the Silver TsunamiEpisode 72: From Two Millennials to Two Gen Z's: How the Lancaster Chamber is Making Worldwide WavesEpisode 71: Behind the Design – Breaking Down the Creative ProcessEpisode 70: Shaking Hands & Taking NamesEpisode 69: Maximizing Your Strengths and Becoming the Best You with Brianna CampbellEpisode 68: What to Expect As We Transition to GA4Episode 67: What We've Learned in the Past Year as Content WritersEpisode 66: Dealing with Imposter Syndrome as a LeaderEpisode 65: Growing an Agency & Building a BrandEpisode 64: Content & ChatGPT - How We Can Work TogetherEpisode 63: Don't Take It Personal — Managing Different Personalities In The WorkplaceEpisode 62: When Does a Person Become a Brand? Talking Managed Social Media AccountsEpisode 57: 25 Years of Tower with Mike & Andy
- [Results](https://www.towermarketing.net/case-studies/): With over 25 years of experience, our team of digital marketing experts have collaborated with a wide range of industries and we've refined our strategies to work with the best of the best.
- [About](https://www.towermarketing.net/about/): We’ve been helping our clients rise above their competition for over 25 years because we’re not afraid of a great idea — or the work that comes along with it. Our team loves rising to the challenge to solve the tough problems and ensure you get the most out of your marketing partnership.
- [Culture](https://www.towermarketing.net/culture/): Our culture grows and evolves with each new team member and every client we work with. But our goal to support you in defining and achieving success hasn’t changed. Put simply, our business culture can be boiled down to four golden rules.
- [Careers](https://www.towermarketing.net/careers/): We’re lucky to be hard at work on some of the most rewarding projects across industries — and it’s because we have the best team. Our work requires passion, curiosity, and selflessness. If you’re independent but not afraid of collaboration, Tower might be the place for you.
- [Podcast](https://www.towermarketing.net/podcast/): Sit back and listen to our hosts and special guests talk about the latest and greatest digital marketing trends with the Tower podcast team.
- [Contact](https://www.towermarketing.net/contact/): Whether you're ready to hire a digital marketing agency for a project or just want to chat, our team is here to help. Get in touch with us through the form below.
- [Blog](https://www.towermarketing.net/blog/): Staying up to date on the latest trends is how we provide our clients with the best work possible. We make our research do double duty by sharing digital marketing insights that are digestible and actionable for you.
- [TWR – 2024 – Rebranding Checklist](https://www.towermarketing.net/rebranding-checklist-guide/): Thinking about refreshing your brand?
- [Services](https://www.towermarketing.net/services/): Endless new AI tools, complex marketing software, tracking ROI, and keeping your brand up to date - there's a lot of work that falls under digital marketing.

## Services
- [Social Media Advertising](https://www.towermarketing.net/services/internet-marketing/social-media-advertising/): Grab the attention of your audience with targeted campaigns that build brand awareness and connect with them on a more personal level.
- [SEO](https://www.towermarketing.net/services/internet-marketing/seo/): Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed in rhoncus nunc. Proin porta fringilla blandit.
- [Content](https://www.towermarketing.net/services/internet-marketing/content/): Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed in rhoncus nunc. Proin porta fringilla blandit.
- [Custom Web Solutions](https://www.towermarketing.net/services/web/custom-web-solutions/): What Would Make Your Day Easier?
- [PPC](https://www.towermarketing.net/services/internet-marketing/ppc/): Capture Attention & Drive Revenue
- [Email Automation](https://www.towermarketing.net/services/internet-marketing/email-automation/): Target your biggest brand supporters with the right message at the right time, crafted to their needs.
- [Email Marketing](https://www.towermarketing.net/services/internet-marketing/email-sms-marketing/): Your Audience Is Waiting.
- [SMS Marketing](https://www.towermarketing.net/services/internet-marketing/sms-marketing/): When Timing Matters, Text Delivers.
- [UX Design](https://www.towermarketing.net/services/web/ux-design/): Put Your Customer First
- [Local SEO](https://www.towermarketing.net/services/internet-marketing/local-seo/): Drive Local Sales, Calls, & “Near Me” Searches
- [Web Design](https://www.towermarketing.net/services/web/design/): Visual appeal is important when you invest in a website makeover or a new site. But what’s behind the scenes in your back end is just as important. Our website redesign services go beyond making you look great. They give you a well-built framework that empowers your team and helps you win new business.
- [eCommerce](https://www.towermarketing.net/services/web/ecommerce/): Get Your Customer From Browsing To Checkout
- [Hosting & Maintenance](https://www.towermarketing.net/services/web/hosting-maintenance/): Responsive Support For a Worry-Free Site
- [Logo Design](https://www.towermarketing.net/services/creative/logo-design/): Make Your Mark
- [Strategy](https://www.towermarketing.net/services/creative/strategy/): Our digital marketing consulting services help you clearly define the unique advantage your customers reap when they choose you. Plus, we’ll help you strategize how to translate that value into your approach to marketing.
- [Integrated Marketing Campaigns](https://www.towermarketing.net/services/creative/integrated-marketing-campaigns/): The best integrated marketing campaigns are a blend of creativity and strategy. We’re nimble when it comes to accommodating your needs and willing to go the extra mile. We can help you develop a cohesive, cross-channel campaign to get the word out about your new product, initiative, or event whether you utilize SEO, paid social, pay-per-click advertising, print marketing, or other traditional channels.
- [Photography & Video](https://www.towermarketing.net/services/creative/photography-video/): Over the years, we’ve realized that commercial photography and videography services are highly specialized. No one creative can do it all.
- [Branding](https://www.towermarketing.net/services/creative/branding/): Make the best impression possible with a holistic approach to branding that helps you project a professional, unified appearance.
- [Print Media](https://www.towermarketing.net/services/creative/print-media/): Our print marketing agency can help you create print marketing collateral to supplement your digital marketing efforts. We make it easy to build a uniform experience across your digital and print marketing, from your website to your point-of-sale brochures, business cards, sell sheets, and more. We’ll coordinate with print partners to make sure every single piece looks perfect and is produced to match your vision.

## Case Studies
- [Library System of Lancaster County: Marketing Campaign](https://www.towermarketing.net/case-studies/library-system-campaign/): Library System of Lancaster County
- [Venture Jets: Marketing Campaign](https://www.towermarketing.net/case-studies/venture-jets-campaign/): Venture Jets
- [KSW Construction: PPC Campaign](https://www.towermarketing.net/case-studies/ksw-construction-ppc-campaign/): KSW Construction
- [Bank of Bird-in-Hand: Website Design & IM Services](https://www.towermarketing.net/case-studies/bank-of-bird-in-hand-web-design-im-services/): Bank of Bird-in-Hand
- [Lancaster Chamber Of Commerce 2026 Annual Dinner: Event Marketing Materials](https://www.towermarketing.net/case-studies/lancaster-chamber-of-commerce-2026-dinner/): LANCASTER CHAMBER OF COMMERCE 2026 ANNUAL DINNER
- [Class One Graphics: PPC & Paid Social](https://www.towermarketing.net/case-studies/class-one-graphics-ppc-paid-social/): Class One Graphics
- [Sundance Car Wash: Paid Social Campaigns](https://www.towermarketing.net/case-studies/sundance-car-wash-paid-social/): Sundance Car Wash
- [Lombardo’s: Paid Advertising, Organic Social, and Print Advertising](https://www.towermarketing.net/case-studies/lombardos-paid-advertising/): Lombardo’s
- [Woodcrest Villa: Paid & Organic Internet Marketing](https://www.towermarketing.net/case-studies/woodcrest-villa-paid-organic-internet-marketing/): Woodcrest Villa
- [Lancaster Chamber of Commerce: Event Digital and Print Marketing](https://www.towermarketing.net/case-studies/lancaster-chamber-dinner-153/): Lancaster Chamber of Commerce 2025 annual dinner
- [Community Action Partnership: Paid Advertising](https://www.towermarketing.net/case-studies/community-action-partnership-paid-advertising/): Community Action Partnership
- [Centri Business Consulting Capital Conference: Web Design & Print Marketing](https://www.towermarketing.net/case-studies/centri-capital-conference/): CENTRI BUSINESS CONSULTING CAPITAL CONFERENCE AT NASDAQ
- [Strasburg Rail Road: Email Marketing](https://www.towermarketing.net/case-studies/strasburg-email-marketing-newsletter/): Strasburg Rail Road
- [Continental Press: Email Automation](https://www.towermarketing.net/case-studies/continental-press-email-automation/): Continental Press
- [TC Shadowlight: Website & IM ](https://www.towermarketing.net/case-studies/tc-shadowlight-website-im/): TC Shadowlight
- [Malvern Behavioral Health: Visual Content & SEO](https://www.towermarketing.net/case-studies/malvern-behavioral-health-visual-content-seo/): Malvern Behavioral Health: Visual Content & SEO
- [StructureCare: Internet Marketing](https://www.towermarketing.net/case-studies/structurecare-internet-marketing/): StructureCare
- [Rettew: PPC](https://www.towermarketing.net/case-studies/rettew-ppc/): Rettew
- [Houck: Website Design, SEO, & Content](https://www.towermarketing.net/case-studies/houck-website-design-seo-content/): Houck
- [Advanced Cooling Technologies: eCommerce Design](https://www.towermarketing.net/case-studies/act-ecommerce-site/): Advanced cooling technologies
- [Vintage Wood & Forged Iron: Logo Design](https://www.towermarketing.net/case-studies/vintage-wood-logo-design/): Vintage wood & forged Iron
- [Centri Business Consulting: IM & Web Design](https://www.towermarketing.net/case-studies/centri-consulting-im-web-design/): centri business consulting
- [Venture Lititz: Connecting A Community Online](https://www.towermarketing.net/case-studies/venture-lititz-connecting-a-community-online/): Venture Lititz
- [Artisan Custom Doorworks: American Farmhouse](https://www.towermarketing.net/case-studies/artisan-custom-doorworks-american-farmhouse/): Artisan
- [Swing Kingdom: Paid Advertising](https://www.towermarketing.net/case-studies/swing-kingdom-paid-advertising/): swing kingdom
- [KSW Construction: Local SEO](https://www.towermarketing.net/case-studies/ksw-local-seo/): ksw construction
- [Penn Dutch Structures: Email Automation](https://www.towermarketing.net/case-studies/penn-dutch-structures-email-automation/): penn dutch structures
- [J&L Building Materials: Paid Social Advertising](https://www.towermarketing.net/case-studies/jl-building-materials-paid-social/): j&l building materials
- [Strasburg Rail Road: Email Marketing](https://www.towermarketing.net/case-studies/strasburg-rail-road-email-marketing/): strasburg rail road
- [Markets At Shrewsbury: Local SEO](https://www.towermarketing.net/case-studies/markets-at-shrewsbury-local-seo/): The markets at shrewsbury
- [Malvern Behavioral Health: Organic IM](https://www.towermarketing.net/case-studies/malvern-behavioral-health-organic-im/): malvern behavioral health
- [TC Shadowlight: Paid Advertising](https://www.towermarketing.net/case-studies/tcshadowlight-paid-advertising/): Tc shadowlight
- [Wire-Mesh Products Comprehensive IM](https://www.towermarketing.net/case-studies/wire-mesh-im/): wire-mesh products
- [Continental Press: Custom Web Solution](https://www.towermarketing.net/case-studies/continental-press-custom-web-solution/): Continental press
- [Antenna Research Associates (ARA): Website Design](https://www.towermarketing.net/case-studies/antenna-research-associates-ara-website-design/): antenna research associates
- [Artisan: Email Automation & Social Advertising](https://www.towermarketing.net/case-studies/artisan-email-automation-social-advertising/): Using their mastery of craftsmanship and premium materials, Artisan Custom Doorworks specializes in creating high-end custom garage doors. With a focus on attention to detail, they're passionate about building entry solutions that enhance the appeal and value of each home.
- [KSW Construction: Comprehensive Marketing Strategy](https://www.towermarketing.net/case-studies/ksw-construction-comprehensive-marketing-strategy/): KSW CONSTRUCTION
- [Pennian Bank: Website](https://www.towermarketing.net/case-studies/pennian-bank-website/): Pennian Bank
- [F&M Global Barometers: LGBTQI+ Perception Index Survey & Website](https://www.towermarketing.net/case-studies/fm-global-barometers-lgbtqi-perception-index-survey-website/): F&M Global Barometers
- [F&M Global Barometers: White House Summit for Democracy](https://www.towermarketing.net/case-studies/fm-global-barometers-white-house-summit-for-democracy/): F&M Global Barometers
- [Strasburg Rail Road Mechanical Services: Website & Internet Marketing](https://www.towermarketing.net/case-studies/strasburg-mechanical-im/): Strasburg Rail Road Mechanical Services
- [Scratch Bakes Cafe: Logo & Branding Update](https://www.towermarketing.net/case-studies/scratch-bakes-cafe-logo-branding-update/): Scratch Bakes Cafe
- [Perkiomen School: Website](https://www.towermarketing.net/case-studies/perkiomen-school-website/): Perkiomen School
- [North Group Consultants: Website Redesign](https://www.towermarketing.net/case-studies/north-group-consultants-website-redesign/): North Group Consultants
- [The Stan Deen Foundation: Website](https://www.towermarketing.net/case-studies/the-stan-deen-foundation-website/): The Stan Deen Foundation
- [Strasburg Rail Road: Comprehensive Marketing Strategy](https://www.towermarketing.net/case-studies/strasburg-rail-road-comprehensive-marketing-strategy/): Strasburg Rail Road
- [Foxduck: Social Campaign](https://www.towermarketing.net/case-studies/foxduck-social-campaign/): Foxduck
- [Stauffers of Kissel Hill: Shopify Website](https://www.towermarketing.net/case-studies/stauffers-of-kissel-hill-shopify-website/): Stauffers of Kissel hill
- [Chieppor & Egner, LLC: Logo & Website Design](https://www.towermarketing.net/case-studies/chieppor-egner-llc-logo-website-design/): Chieppor & Egner, LLC
- [F&M Center for Sustained Engagement with Lancaster: Website Design](https://www.towermarketing.net/case-studies/fm-center-for-sustained-engagement-with-lancaster-website-design/): F&M Center for Sustained Engagement with Lancaster
- [K&W Tire: Hankook Ad Campaign](https://www.towermarketing.net/case-studies/kw-tire-hankook-ad-campaign/): K&W Tire
- [Oregon Hill: Logo Redesign](https://www.towermarketing.net/case-studies/oregon-hill-logo-redesign/): Oregon Hill
- [Powered by Centri: Website Design](https://www.towermarketing.net/case-studies/powered-by-centri-website-design/): Powered by Centri
- [Alessandro’s: Website Design](https://www.towermarketing.net/case-studies/alessandros-website-design/): Alessandro's
- [Hempfield Church of the Brethren: Website Redesign](https://www.towermarketing.net/case-studies/hempfield-church-of-the-brethren-website-redesign/): Hempfield church of the brethern
- [Upohar World Kitchen: Logo Redesign](https://www.towermarketing.net/case-studies/upohar-world-kitchen/): upohar world kitchen
- [F&M GBGR® and GBTR™: Website Design](https://www.towermarketing.net/case-studies/fm-gbgr-website-design/): F&M GBGR® and GBTR™
- [Robertson Insurance: Website Redesign](https://www.towermarketing.net/case-studies/robertson-insurance-website-redesign/): robertson insurance
- [Lancaster SHRM: Branding & Website Redesign](https://www.towermarketing.net/case-studies/lancaster-shrm-branding-website-redesign/): Lancaster shrm
- [Victory Closets: Direct Mail Campaign](https://www.towermarketing.net/case-studies/victory-closets/): victory closets
- [Lancaster Chamber: 150th Annual Dinner](https://www.towermarketing.net/case-studies/lancaster-chamber-150th-annual-dinner/): lancaster chamber 150th annual dinner
- [Sunrise Logistics: Website Redesign](https://www.towermarketing.net/case-studies/sunrise-logistics-website-redesign/): sunrise logistics
- [J&L Building Materials: Website Redesign and Branding](https://www.towermarketing.net/case-studies/jl-building-materials/): J&L Building materials
- [Jay Group: Internet Marketing](https://www.towermarketing.net/case-studies/jay-group/): jay group
- [Diamond Credit Union: 2019 Website Redesign](https://www.towermarketing.net/case-studies/diamond-credit-union-2019-website-redesign/): diamond credit union
- [Hillary Daecher: Web Design & Strategy](https://www.towermarketing.net/case-studies/hillary-daecher/): hillary daecher
- [Strategic Logistics: Branding and Redesign](https://www.towermarketing.net/case-studies/strategic-logistics/): strategic logistics
- [Coleson Fine Clothiers: Internet Marketing](https://www.towermarketing.net/case-studies/coleson-fine-clothiers/): coleson fine clothiers
- [Enwild: Logo Design](https://www.towermarketing.net/case-studies/enwild/): enwild
- [StructureCare®: Integrated Marketing Campaign](https://www.towermarketing.net/case-studies/structurecare/): StructureCare®
- [Markets at Shrewsbury: Website Redesign 2018](https://www.towermarketing.net/case-studies/the-markets-at-shrewsbury/): the markets at shrewsbury
- [Wheatland Federal Credit Union: Website Redesign](https://www.towermarketing.net/case-studies/wheatland-federal-credit-union/): wheatland federal credit union
- [Iron Mountains: Web Design](https://www.towermarketing.net/case-studies/iron-mountains-2/): iron mountains
- [The Water Guy: Web Design & Strategy](https://www.towermarketing.net/case-studies/the-water-guy/): the water guy
- [Sacred Mountain Press: eCommerce Web Design](https://www.towermarketing.net/case-studies/sacred-mountain-press/): sacred mountain press
- [Stauffers of Kissel Hill: Website Redesign](https://www.towermarketing.net/case-studies/stauffers-of-kissel-hill/): stauffers of kissel hill
- [Joie Baby: Web Design](https://www.towermarketing.net/case-studies/joie-baby/): joie baby
- [American Heart Association: Creative Campaigns](https://www.towermarketing.net/case-studies/american-heart-association/): american heart association
- [Warfel Construction: Web & UX Design](https://www.towermarketing.net/case-studies/warfel-construction/): warfel construction
- [Partnership for Public Health: Logo & Web Design](https://www.towermarketing.net/case-studies/partnership-for-public-health/): partnership for public health
- [Nimblist: Web Design](https://www.towermarketing.net/case-studies/nimblist/): nimblist
- [Girl Scouts of Eastern PA: Website Design](https://www.towermarketing.net/case-studies/girl-scouts-of-eastern-pa/): girl scouts of eastern pa