Continental Press needed an e-commerce site that would give them the ability to control all aspects of their website through self-administration of products, promotions, news and information, and a sales representative network. Continental also needed a way to attract teachers, administrators, and educational professionals to a new program for at-risk K-8 students that would include intervention materials in reading, mathematics, and phonics.
Tower designed an interactive website using Magento which provided the client with hands-on control of the website. Using admin screens the client could control more than 500 product pages with 20 variable descriptor fields for each product, from titles and ISBN numbers, to grade levels and pricing, as well as cover art and sample page images.
Unique features and functions included a Product Browser, which allowed the user to “window shop” for their preferred products, while being exposed to targeted cross-sell opportunities and a Product Banner, which allowed the client to upload, freshen, and revise promotional banners based on their marketing calendar.
After launching Continental Press’ new website, our internet marketing services were implemented, including Search Engine Optimization, Content Marketing, and Social Media Marketing.
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Social Media Marketing is more than just frequent posting. It's about building relationships and creating unique content to engage users.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Supplement your brick and mortar store with an e-commerce store that can be customized to your business model.
Your logo is the first, and most important, impression your company can make. It's important that it tells your story.
Add a boost to reach a new demographic or geographic area that strategically aligns with any business goal.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Engage your audience to help increase brand awareness, grow your target base, or simply celebrate a milestone.
Robyn Matus, Vice President of Marketing
We’ve been able to help bring a predominantly print-based company into a digital age. Even though the majority of Continental orders are placed through traditional avenues, we’ve been able to increase conversions through email marketing, social media, and website activity as their digital footprint continues to evolve. Working on overall strategic business goals and smaller, short-term marketing initiatives has really allowed us to throttle our areas of expertise to help Continental shine.