When it comes to website ranking in Google, the links pointing back to your website are crucial. In fact, Google’s algorithms have proven that it’s smart to identify link patterns. Google looks closely at links when determining how to rank your website against your competitors.
Are you just beginning your journey toward a link building strategy? If so, take your time and have a glance at our link building user’s guide below! It’s sure to provide direction for creating an effective link building strategy that drives results.
How Do You Obtain A Backlink?
Link building is the natural, strategic practice of acquiring links from other websites to your own, client’s or company’s website. If you’re new to the SEO game, building links may seem simplistic by definition, but complex in nature. It’s worth the effort, though! In fact, a 2018 study say that SEO marketers consider link building as the most effective SEO strategy.
Link building is essentially building relationships with other websites that are relative to your industry. There are numerous avenues for building a link back to your website, including:
- Obtaining a link from a blog
- Receiving a link from a forum, discussion board, or Q&A website (although these don’t offer much link equity)
- Being cited on a directory or business listing
- Gaining links from social media profiles
Before diving right into our link building techniques, let’s take a peek at your current link profile.
What Does Your Current Link Profile Look Like?
There are a number of tools you can use to identify which websites are currently linking to your site or mentioning your brand by name. MOZ’s Link Explorer is great because it allows you to input your domain and review your website’s link profile. It’s also an excellent resource to better evaluate which link building strategy to begin with first. While you’re in Link Explorer, take note of:
- Your domain authority
- Your spam score
- Lost or gained links
- Top linked pages
- Top anchor text used in hyperlinks back to your website
After you have a better idea of where your website’s profile stands, try some of these link building methods.
5 Simple Link Building Techniques (The 5 R’s of Link Building)
1. Revamp Your Previously-Written Content
Perhaps there is content that you wish got better engagement from your users. Could the content be better laid out as an infographic? Would a slider presentation will receive more audience interaction if it’s turned into a video? Would combining a few closely-related content topics and creating a super blog make more of an impact? After determining the best strategy for repurposing your existing content, build trust by connecting with industry cohorts and explaining why they should link to it.
2. Reclaim Broken Links
Hypothetically, let’s say you decided to repurpose content from an old blog and create a new infographic. Since the old blog content is being covered in the new infographic, you decide to delete the old blog. If that old blog was linked to another reputable website, then the link on the third party website would now be broken. To fix the broken link, reach out to the website owner and provide the new link. This will ensure that you replenish the original links your old blog was receiving.
3. Request to Guest Post For an Industry Leader
Guest posting has been a debatable topic on SEO forums due to the range of methods used. The best course of action is to simply act natural. For instance, let’s say that you own an athletic clothing brand and you’re looking into guest posting opportunities. Here are two scenarios you could consider:
Guest Post Scenario A — Emailing a local retailer with a request to guest post on their blog because you sell athletic clothes, too.
Guest Post Scenario B — Finding a local mommy-blogger who has a nutrition blog about physical fitness after child-birth and briefly explaining how you’d like to contribute content about which athletic clothing material is great for first-time mothers.
Which scenario seems more natural and would be better received? Remember, guest posting isn’t just about promoting your brand, it’s about discussing topics related to your industry, including gripping headlines that speak to your prospective users.
4. Review Your Competition’s Backlinks
After reviewing your backlink profile, you may have noticed that your competitors are getting a lot of great links from obtainable websites that you wish you could get a link from. The good news is that you can! Prospecting your competitors’ backlink profiles paints a great picture of where you do and don’t want your links to be placed! Perhaps there are websites you hadn’t thought of before that would be great prospects for building link partnerships with.
5. Remember — Internal Linking is a Must
External links are great, but internally linking your content and pages is crucial. Many marketers use internal link building in blogs to refer to other blogs or product pages. As an added bonus, internal linking assists search engines in understanding the flow of your website and what your content is really all about.
Now that we’ve reviewed the 5 R’s of link building, let’s wrap-up with a list of methods you should avoid.
Friendly Reminder of Link Building ‘Don’ts’ | Infographic
When it comes to SEO, link building best practices should always be used. Use our infographic to learn how to avoid the “don’ts” of link building!