It’s no secret that the majority of Pinterest users are woman. In fact, MarketingLand claims that a whopping 80% of users are women, however 92% of pins and shares are created by that demographic. But when it comes to using the Pinterest social media platform for business instead of personal use, are you prepared? Creating a Pinterest strategy may seem unnecessary, but let me be the first to tell you that it is absolutely a must – just remember these five things…
1. Pin Often, Seriously
With all things social media related, timing is everything. Just like you would abide by the cardinal rules of posting on Twitter and Facebook, pin often to your Pinterest account. You want to ensure that you’re maintaining a consistent presence to continue to grow your follower base and connect with others related to you.
2. Be Relevant To Your Audience
Any marketing strategy is targeted to the audience that will lead your business to overall success. Creating a Pinterest strategy is no different. At the opening of this article, I noted that the overwhelming majority of Pinterest users are women; is that a chunk of your target audience? Will your audience on Pinterest be able to learn and put things you pin into action? Will that audience be able to help you achieve your business goals and satisfy the objective of your Pinterest strategy? When is comes to being relevant for your audience follow these three tips: experiment, tweak your approach, and learn from your past efforts.
3. Make Sure Your Pinterest Strategy Is Organized
Pinterest can be an organized social media manager’s best dream or worst nightmare. As in life, there is a way to be too organized on Pinterest. You want to make sure that you don’t have boards with a chunk of pins and boards with next to nothing. As your Pinterest profile grows, so will the topics and contents of your boards.
4. Don’t Hang In The Shadows, Be Observant & Listen
Remember when I gave you a few questions to ponder about being relevant for your audience? Well, being observant of what is happening with your current, and future, followers will help you round out a Pinterest strategy. Just because you are a brand or business, doesn’t mean you are exempt from following boards and pinners. Instead, follow other Pinterest users that are sharing similar content and align with your social media strategy and observe their behaviors to enhance the usability of your own presence on Pinterest.
5. Most Importantly, Remain Social
Pinterest is first and foremost a social media network; treat it like one. You’re participation on this network should be strictly social. Yes, you’ll want to increase sales, website traffic, and other key performance indicators, but the main reason for being active on social media is to establish a connection with you audience. Pin items that are shareable and be strategic if you’re sharing blog articles, products, services, or pieces of sticky content. Got questions about a Pinterest strategy, or a marketing strategy in general?
Let’s talk! We can use our expertise and past experience to help you think in a new way or collaborate to create marketing fireworks for your business!