Celebrate International Women’s Day with an all-girl cast for this month’s Tower After Hours episode. #Girlpower! Join Kelly, Alyssa, Amethyst, and Steph as they discuss the future of content and what brands they think are rocking it!
Visual is the New Social Content Your Company Needs: 0:56 – 1:35
Amethyst explains why visual content is so important for your company’s social profile. When creating visual content you should follow three rules to help your content create buzz.
- Create Utility Content (information to help you make a decision.)
Infographics Are Really Cool, Trust Us: 2:05 – 4:22
Kelly professes her love for infographics, even the boring cup ones! If you are looking to spice up the content on your blog or website, turn to an infographic. Infographics can drive traffic up by 12%. Need some help creating them? We use Canva and Piktochart for quick infographics to add to our blogs.
Boring Companies Doing a Great Job at Making Their Presence Interesting: 4:40 – 14:25
Kelly wants to know what companies we think have created their own personalities through their social media presence. Some brands that we love are H&R Block, Taco Bell, and Progressive. We suggest that you don’t take your brand too seriously. Sometimes you need to take risks to make sure your company is getting attention from your audience.
Alyssa’s Words of Wisdom: 14:26 – 15:30
Alyssa gives us, and you, some words of wisdom when trying to set your target audience. Many businesses have trouble with walking the line between their actual audience and who they want to target. Alyssa reminds everyone that it’s okay to step out of the box to figure out who you want to reach.
Video Storytelling and The Data To Back It Up: 16:04 – 22:09
Podcast newbie, Steph comes in to explain why video storytelling is so important; she even has the data to back it! Did you know, that 80% of all web traffic will be proclaimed by video by 2019? If you haven’t blended video into your web content and social content, we suggest you get to it! One of Steph’s favorite videos, Squatty Potty, who saw a 600% increase in sales online and 400% increase in stores. Steph also encourages any company to make their own videos even if it’s made by your team! We like to do our own Free Advice Friday videos using VidLab. What apps do you like to use for making videos?
Topics We Discussed:
Too Boring For Content? No Such Thing!