In our latest episode, Kate, Nora, and Amanda discuss why Nicki Minaj should be your next brand specialist, the powerful rise of hard seltzer in the beverage industry, and Mad Men’s marketing advice. Buckle in! This one is a bit of a rollercoaster.
How Nicki Minaj Built Her Brand – 0:40 – 09:34
Kate loves Nicki Minaj’s sass and the unique sounds she makes in songs. What we didn’t know, is that we all love the way Nicki Minaj promotes her brand. Learn about how the Minaj brand was built and sustained throughout the years. And hear our best Nicki Minaj impressions!
The Skinny on Hard Seltzers – 09:35 – 17:51
Amanda was curious about the rapid growth and marketing of hard seltzer. It’s everywhere nowadays! The team digs into the background behind the brands who have come out with hard seltzers and what they have done to infiltrate the adult beverage industry.
The Mad Men Aren’t So Mad – 17:52 – 28:13
Nora loves the show “Mad Men,” and it just so happens the show provides a lot of great tips for marketing. Listen in to learn about some of the marketing insights and what we think about them! Are they actually accurate?