In this episode, Pete, Kaitlin, Amanda, and Paige discuss how the Mondelez Cadbury company will be employing hackvertising in their latest marketing stunt. We also dive into Burger King’s latest geolocation marketing strategy, how Netflix’s Black Mirror Bandersnatch has us shook, and the new personalized “Discover Weekly” playlist ads that Spotify will be using. Buckle in — it’s a wild ride!
What We Talked About:
– Cadbury Challenges Fans to Find Creme Eggs Hidden in Other Brands’ Ads
– What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s
– Netflix’s Hit ‘Bandersnatch’ Takes Interactive Marketing to New Level
– Spotify Opens Personalized ‘Discover Weekly’ Playlists to Brand Sponsorships