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November 1, 2020

Episode 48: The State of Influencer Marketing

  • Grace H.,
  • Kelly,
  • and
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Tower After Hours is back! Thanks to a new virtual recording setup we are back with a new episode all about influencer marketing. A lot has changed in the influencer world over the past few years (and even more so in the past few months). Join us as we talk micro-influencers, viral TikTok products, and influencer marketing in the middle of a global pandemic.

0:00 – 1:20 :: Introduction

1:20 – 6:00 :: What are micro-influencers? Why have we become disillusioned with big names like Kylie Jenner?

6:00 – 14:15 :: How has TikTok changed influencer marketing? What does the future look like for users who suddenly go viral based on product recommendations they did for free?

14:15 – 23:30 :: How has COVID-19 changed influencer marketing? What sponsored influencer hits and misses did you see during the lockdown?

23:30 – 29:24 :: The Big Question: What advice would you give to an influencer looking into the end of 2020 and into 2021?

If you enjoyed listening to our podcast today, please leave us a review on Apple Podcasts or a comment on SoundCloud. Thanks for listening!
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603