Tower After Hours is back! Thanks to a new virtual recording setup we are back with a new episode all about influencer marketing. A lot has changed in the influencer world over the past few years (and even more so in the past few months). Join us as we talk micro-influencers, viral TikTok products, and influencer marketing in the middle of a global pandemic.
0:00 – 1:20 :: Introduction
1:20 – 6:00 :: What are micro-influencers? Why have we become disillusioned with big names like Kylie Jenner?
6:00 – 14:15 :: How has TikTok changed influencer marketing? What does the future look like for users who suddenly go viral based on product recommendations they did for free?
14:15 – 23:30 :: How has COVID-19 changed influencer marketing? What sponsored influencer hits and misses did you see during the lockdown?
23:30 – 29:24 :: The Big Question: What advice would you give to an influencer looking into the end of 2020 and into 2021?