In our latest Tower After Hours episode, Kelly, Nora, and Pete discuss the changes in Instagram’s like structure, this year’s top social media fails, and the psychology behind email marketing. We also get a bit off-topic as discuss where we fall in the current generational wars. Boomers, Gen Xers, or Millennials — all are welcome to listen in!
Say Goodbye to Instagram Likes: 0:40 – 10:00
Under the pretense of self-care and not relying on social media for your self-worth, Instagram is removing the public “like” feature on their posts. While you can still see how many likes your own images receive, this number is no longer made public for everyone else to see. Did you photo receive 4 likes or 4,000 likes, no one needs to know! But we can’t help but wonder if Instagram is really using this change to benefit themselves.
Social Media Fails – You Hate to See It: 10:00 – 20:00
Great things can happen on social media, as individuals and brands get more creative with video, graphics, and follower interaction. But, there are some instances where people try to be too clever (look, we can’t all be Wendy’s) and it can result in a total dud. We discuss a list of recent social media fails, and share the lessons that can be learned from them.
Email Marketing Mind Games: 20:00 – 27:00
Do you suffer from analysis paralysis? Do you know how the anchor effect influences your decision-making? These are just a few psychological principals that go into crafting effective emails. Successful email marketing delves into how our brains work in an effort to predict how we will react to its message. Take away a few tips for your upcoming marketing efforts.