In our latest Tower After Hours episode, Amanda, Kelly, Mike, James, and Kaitlin discuss which scary costumes are trending this year, the mystery of who killed Blockbuster, and the rise of addictive subscription box marketing. Tune in for a lively conversation on what’s happening in marketing this month!
Google’s Frightgeist and Baby Pennywise – 00:45 – 11:15
Google just released their Freightgeist minisite, where you can explore the most-searched-for Halloween costumes of the year based on location, age, and more. We talk costumes for groups, babies, and dogs, and see what people in Lancaster are planning on being this Halloween according to the search engines. Trends this year seem to be more trick than treat, so get ready to answer the door to Chucky and Pennywise.
The Rise of Social Media Advertising – 11:15 – 24:00
The social media advertising industry is expected to hit $84 billion by the end of 2019, making it the third-biggest ad channel, after only television and paid search. We discuss the good and bad of social advertising, and how the ability to target ads by demographic has made advertising on social even more effective.
The Mystery of the Blockbuster Murder – 24:00 – 33:05
Who killed Blockbuster? Netflix? Redbox? Blockbuster themselves? We investigate the murder mystery of the death of Blockbuster — when it happened, where it happened, and who was responsible. We chime in on their profit earnings and strategies toward the end of their life.
Unboxing Subscriptions – 33:05 – 60:00
These days there are subscription boxes for nearly everything. We talk monthly boxes for all sorts of people, dogs, and more — and how the sellers of these boxes are creating universes around them with content and social media marketing.
What We Discussed: