Welcome back to our Tower After Hours podcast! We are recording episode #20 (ironically, a month before we celebrate the 20th anniversary of Tower!) In this episode, we have Kelly, Mike Shaw, and podcast newbies, Meghan and Emily! In this episode, we are discussing a growing trend in the marketing world, affiliate marketing. Mike Shaw, Meghan, and Emily give their insights on how this new trend is playing out in the SEO and social worlds. We also learn why Meghan’s dad is banned from Amazon.
0:58-10:00 – WTF is Affiliate Marketing?
Mike Shaw, an expert in SEO, is giving us the low down on the basics of affiliate marketing. Affiliate marketing is simply when a company reaches out to a highly followed brand or blogger to feature their product. Companies do this because more and more social media is becoming a large influence on users’ opinions. Some examples of famous influencers are the Kardashians, stars of The Bachelors and The Bachelorettes, and other celebrities.
13:21- 20:00 – Affiliate Marketing IRL
Next, Meghan warns us of how easily it is to be fooled in the affiliate marketing game. She mentions a case study done by Mediakix marketing agency, who created a fake Instagram account, for a fake influencer, populated with fake images and, unfortunately, many brands were eager to partner with this not-so-real social media personality. Check out Instagram @caligirl310.
24:26-30:00 – Social Media Done Right
Emily, our very own our social media influencer, takes us through several mistakes you can make on social media. She reinforces the fact that influencers can be important to brands on social media platforms, especially Instagram. If you are looking to engage with influencers, Emily suggests warming up the relationship by doing things such as commenting or liking each other’s pictures, in hopes of starting a mutual partnership.
Another thing we give our opinion on is hashtags. Love them or hate them, they are a social media staple, but they can also trip up even the most social-savvy brands. The easiest way to find the right hashtag for your post is by doing an initial search. Make sure the hashtag you want to use isn’t tied to another brand, or even worse, have negative ties. Also, try to avoid long hashtags. They may seem clever but they can often confuse users.
35:00-40:00 – Crushing on Social Media Brands
So who’s doing social media well? We are crushing on the way many brands engage with their fans. We call out the TSA and Stitch Fix Instagram pages.