Sales Promotion

Sales Promotion Sets You Apart from the Competition

More than just a prize in every Cracker Jack box. Sales promotion can be a powerful tool in both trade and consumer marketing. It works because you offer your customers something extra. And added value equals added sales.

Long a staple of the marketing mix for major corporations, sales promotion can work for many small and mid-size companies.

Most simply put, sales promotion is a means of achieving marketing objectives by adding value to a brand…particularly if your objective is to increase sales and attract more customers.

Why does it work? Because sales promotions offer the customer something extra.  And something extra can persuade consumers to use your product or service for the first time (known as TRIAL); or increase the probability that a consumer who has used the product or service previously will, in fact, buy or use it again (known as LOYALTY).

A sales promotion that’s as simple as a giveaway item...at a trade booth, at your facility, online at your website!...can build awareness and lead to a trial or a re-order.

Why use sales promotion?

Sales promotion offers advantages that are particularly relevant to smaller business.

  • Promotional activity can be targeted to a specific audience.
  • Promotions can be timed and results viewed over a specific time frame.
  • Promotions can be tailored to your particular brand, product or service to increase awareness and memorability.
  • Sales promotions can be directed to customers, sales staff, and distribution channels (such as retailers, dealers or business partners).
  • Promotional campaigns can be quantified relatively easily and since results are readily available, activity can be accurately evaluated.
  • Sales promotions are versatile and can be employed in any phase of your marketing communications…in advertising, literature, direct mail, at trade shows and business expos, on your website, at special events, on posters and displays.

Chances are a sales promotion campaign will work for you.  Put a prize in your Cracker Jack box.