TestTracks Website
Industry :: Publishing
Services ::
Website Design & Programming
Online Training & Education
Our client, an international educational publisher, was looking for a site to promote its new “TestTracks,” an online, standards-based tool that assesses student needs and provides remediation. Designed as part of a marketing strategy aimed at administrators and classroom teachers, the site promotes the tool’s ability to give educators control of assignments and test content, while providing data to help shape instruction. As part of the marketing effort, the promotional site features a video tour and free trial, ordering and pricing information, support and research data. Integrated and cross-referenced with materials and inventory included on the Tower-designed Continental Press site, the Test Tracks site was designed with its own graphic identity to appeal to the target audience.
