Diamond Credit Union Business Services Print Campaign
Industry :: Financial Services
Media Planning & Placement
Diamond Credit Union wanted to introduce its new Business Services Division with a print campaign, the look and theme of which would be reflected in a comprehensive services brochure to be produced at a later date. Tower proposed a graphic identity and positioning line that could be incorporated in a series of print ads, and as in thematic spreads for the ensuing sales brochure. The series would focus on the overall features and benefits of the new division, as well as on each of the service areas separately. The fractional page ad series was produced to appear in a number of regional monthly and annual business-oriented publications in Diamond’s service region. Diamond Credit Union has offices in Pottstown and Reading, PA.