Content Administration

Control anything you want: from product inventory and customer accounts to e-mail newsletters and image galleries, all with a few clicks…from the office, at home or on the road... in plain language…no programming required.

Tower Marketing offers Maestro, a user-friendly website management tool that lets you control your website efficiently, based on your needs, not your technical know-how. And it lets you manage your website content in real time without delay from second parties. You can keep your visitors up-to-date with the most current products, services and information you have to offer, because you can instantly add, delete, and modify content and information in any area of your website right from home, the office, or on the road.

A sampling of the benefits include the ability to:

  • Add, delete, and modify product/service prices, data, and images.
  • Add, delete, and modify images and galleries.
  • Operate an online store
  • Add, delete, and modify membership subscriptions
  • Publish real-time news stories and press releases.
  • Easily create and customize your own email newsletters within minutes.
  • Power your company’s event calendar with e-mail reminders.
  • Power any type of online journal, Q&A, or daily blog.
  • Run contests, promotions, polls, quizzes and surveys

In addition to controlling the content of the website itself, Maestro also works together with Shopkeeper to enable clients to operate an online store with shopping cart while controlling inventory, customers, orders, etc. from their own password-protected admin area.  Clients with no technical expertise will be able to use this easy-to-use application while maintaining site design standards and integrity.  Shopkeeper is compatible with all PC and MAC operating systems. Changes can be made from any internet browser connected to the internet.

Maestro integrated with Shopkeeper offers the following optional features:

Dashboard
Shopkeeper’s home page displays sales charts and graphs as well as list of application updates that have recently been made to Shopkeeper.

Shopkeeper Search
Client can perform searches inside Shopkeeper for any product found in inventory, order history, or the help area.

Access Control
Assigns administration levels and permissions that allow users to add, edit, or view content to specific areas of Shopkeeper.

Help
Gives the client online instructions, tips, and best practices about Shopkeeper.

Online Orders
Real-time customer order management tracks online orders as they are received. Order details track customer information, order details, dates, and
order numbers for fulfillment.

Products
Real-time product management that controls inventory specifications, such as title, category, photos, and descriptions with up to five wild card specifications. Client can produce an unlimited number of product pages. New pages are created automatically upon publishing and immediately available to clients for adding to their respective shopping carts.

PayPal Set-Up
Captures client’s account information so cart can relay order information to PayPal for processing, customer confirmation and fulfillment.

Policy Maker
Allows client to create policies for privacy, shipping, and returns.

Tax Calculations
Specifies applicable taxes based on state. Tax rates can be edited as needed.

Shipping Options
Sets shipping methods as well as fees for shipping and handling.

Customer Accounts
Customers of the website are issued usernames and passwords so they can have their personal information stored inside the website.   Customers can update their accounts, request new usernames/passwords, and update their credit card info (if applicable).

Gift Certificates
Customers can purchase gift certificates on the website and have their gift certificate total tracked so they can choose to spend it all or a portion of it.

Wishlists
For clients who have a lot of inventory, wishlists enable the customer to save items to personal areas on the website for later purchase.

Inventory Upload
For clients who have a lot of inventory to upload to Shopkeeper, this option allows clients to upload an Excel file or CSV file with all of their inventory information inside for quick and easy inventory population .

Inventory Tracker
Keeps track of the amount of inventory in stock. Amounts are manually set or uploaded inside Shopkeeper, and the cart removes the appropriate numbers from each product line in inventory. Once an item has reached zero, it won’t allow that item to be added to the cart. An “E-mail Me” link is put in its place for the customer to be notified once inventory has been replenished.

Payment Options
Expands on the ability to accept PayPal, money order, check, or cash by adding the option to accept credit cards.

Promo Codes
Controls all online promotion codes. Generates user-defined or automatic codes. Client can establish active or non-active status. Sets start and expiration dates. Tracks how many were delivered and how many were redeemed.

Package Tracker
Gives the client the ability to track shipped items based on client-supplied input of shipping carrier information.

Maestro FAQs
How do I learn how to use Maestro?
Tower includes a brief training session to get you accustomed to using Maestro. Inside a few minutes, you’ll be up and running, having complete command over your website and all of its content.

Can Maestro be integrated into my pre-existing website?
Yes. You choose the sections that you want to have control over.  Then, we apply Maestro to those sections, and you’re ready to go!

How will I access Maestro?
You can access the Maestro interface online through any browser.  Your own unique username and password guarantees your sensitive information is secure and protected.

Is Maestro customizable?
Yes.  You can choose any level of command that you want. Then, later, add any kind of functionality to suit your needs.

Real World Examples

Media Manager Center – Imageworks Film & Video, Reading, PA

Why is that the smallest tasks take the most time? That’s what this video production company based near Reading, PA was experiencing. They found that hunting for video files, burning them to DVD, then having to ship them overnight across the nation was a drain on time as well as money. By using Tower’s Maestro, an online customer microsite named Zombie was developed to let their customer’s manage their own video assets and download them at their request. What once was costing them money was now actually making them money.

Sales Lead Generator – Trypillian Village, Reading, PA

Sometimes technology can be intimidating. This retirement community, based near Reading, PA, needed a very simple way to manage an ever-increasing national surge of online prospects without being overwhelmed by a huge learning curve. By using Tower’s Maestro, he was able to capture prospect information, manage a mailing list, create news & events, deliver e-mail newsletters, as well as have access to a summarized overview of prospects’ online surveys; everything at his fingertips…and simple to learn and use.

Online Store Manager & Catalog Creator – Surplus Shed, Reading, PA

An international retailer of optical products based in Reading, PA, this client uses many of the Maestro features to self-manage a highly successful multimillion dollar online store featuring over 6,000 products in an inventory which changes daily.  The Maestro features enable the client to maintain an up-to-the minute inventory that is attractive to the customer audience using his online store.

In addition, sales really spiked for this surplus optics company after printed catalogs were mailed to customers, but the process to develop those catalogs was time-consuming which restricted the number of times a year that catalogs could be distributed. By using Tower’s Maestro with Pagecreator feature, they took their entire online inventory of over 6,000 products and converted it into a fully formatted printed catalog file with a few clicks of the mouse. We then took that file and dropped it into a page layout program where we watched it build itself in minutes. It took the whole process, which used to could take up to a couple months, down to just a single day. Now, they can deliver as many catalogs in a year that they can handle.

Content Manager, Online Store Manager & Inventory Manager - Continental Press, Lancaster, PA

Continental Press, a national educational publisher based in Lancaster County, PA, wanted the ability to control all aspects of their website through the self-administration of products, news and information, sales representative network, conferences and promotions.

Tower designed a turn-key interactive website using its proprietary Maestro content management system which provides the client with hands-on control of the website using administration screen utilities.

These screens give the client control of more than 500 product pages with 20 variable descriptor fields from title and IBSN numbers, to grade levels and pricing, as well as cover art and sample page images, and other appropriate information.

Unique Features/Functions:

  • Product Browser - a dynamic cross-reference gateway enabling customers to "window shop" for their preferred choices while being exposed to targeted cross-sell opportunities.
  • Banner Player - allows client to upload, freshen and revise promotional banners based on their marketing calendar.