The basics don’t have to be basic.
Smart, creative approaches to traditional strategies can breathe new life into the most basic marketing tools. And the better the basics…the better the results. Quite simply, the goal of marketing should be to persuade customers to choose you and what you offer. You want them to see you in ways that help you rise above the competition.
That means new thinking and new ways of looking at old methods. Tried, true and traditional techniques don’t need to be stale or boring. But they do need to be effective. We can work together to evaluate strategies that work best, how they fit into your overall marketing planning and how we can help you to achieve the results you’re looking for.
TRADITIONAL SERVICES ::
Logo & Graphic Identity
Your logo should be instantly recognizable to the viewer…inspiring trust, admiration and loyalty.
More than just a piece of artwork, your graphic identity should be the embodiment of your brand and of all that you are.
Brand Development
Win friends and influence people by how you’re seen and how you’re remembered. Your brand is simply everything that people know and feel about you…from your product, to your ads, to the way you answer the phones.
Packaging
The goals of packaging should be two-fold. It’s important to use the art of attraction to persuade people to want what’s on the inside. And, of course, the science of labeling makes sure that customers know exactly what they need to know.
Sales Promotion
More than just a prize in every Cracker Jack box. Sales promotion can be a powerful tool in both trade and consumer marketing. It works because you offer your customers something extra. And added value equals added sales.
Trade Show Communications
Before that next big event, you’ll want to attract the folks you want to see with engaging promotions, incentives and maybe a little teaser. While there, a great display should lure them in. Then, give them something memorable to take away.
Product / Service Brochures
It’s time for Show and Tell. A compelling printed piece builds confidence and sells your product or service when you’re not around. Use your literature as mailings, hand-outs, take-aways and leave-behinds after sales calls. Talk to your customer anytime.
Product Manuals
Make it easy for people to choose and specify the exact model they want. Put everything there is to know about your products…from sales lit, to drawings, to specs…in the hands of customers. Use as an incentive with customers to schedule sales appointments.
Media Planning & Placement
Making the right media choices can be an art, as well as a science. Media planning and placement is going to be most effective when it’s creative and exploring all the possibilities…and not just an exercise in number crunching.
Out-of Home Advertising
Coming. Going. Commuting. Eye-popping possibilities for reaching customers and prospects again and again. More than just billboards. Consider display advertising on buses and shelters, in malls and transit terminals.
Radio & Television
Reach the greatest number of prospects at a relatively low cost per impression. Radio reaches target audiences. Broadcast TV delivers huge viewership. New “narrowcast” outlets, like cable, let you target geographic areas. Local TV news appeals to information seekers.
Public Relations
Make news…in a good way. Market your products and services using press releases and publicity on products and personnel. Promote events and seminars. Use periodic newsletters and targeted publications to keep everyone informed and up-to-date.
Annual Reports
Accurate. Informative. Honest. And yet engaging and appealing. An annual report is a powerful communications vehicle for building loyalty with your shareholders. And a focused rally point for conveying your mission and your corporate goals to employees.
