Smart creative approaches to traditional strategies and tactics can breathe new life into the most basic marketing tools. And the better the basics, the better the results. Quite simply, the goal of marketing is to persuade customers to choose you and what you have to offer. We want you to be seen in ways that will help you to rise above the competition.
That means new ways of looking at old methods. Tried and true techniques don’t need to be stale or boring. But they do need to be effective.
Logo & Graphic Identity
Your logo should be instantly recognizable to the viewer…inspiring trust, admiration and loyalty. More than just a piece of artwork, your graphic identity should be the embodiment of your brand and of all that you are.
Product Manuals
Make it easy for people to choose and specify the exact model they want. Put everything there is to know about your products…from sales lit, to drawings, to specs…in the hands of customers. Use as an incentive with customers to schedule sales appointments.
Brand Development
Win friends and influence people by how you’re seen and how you’re remembered. Your brand is simply everything that people know and feel about you…from your product, to your ads, to the way you answer the phones.
Media Planning & Placement
Making the right media choices can be an art, as well as a science. Media planning and placement is going to be most effective when it’s creative and exploring all the possibilities…and not just an exercise in number crunching.
Packaging
The goals of packaging should be two-fold. It’s important to use the art of attraction to persuade people to want what’s on the inside. And, of course, the science of labeling makes sure that customers know exactly what they need to know.
Out-Of-Home Advertising
Coming. Going. Commuting. Eye-popping possibilities for reaching customers and prospects again and again. More than just billboards. Consider display advertising on buses and shelters, in malls and transit terminals.
Radio & Television
Reach the greatest number of prospects at a relatively low cost per impression. Radio reaches target audiences. Broadcast TV delivers huge viewership. New “narrowcast” outlets, like cable, let you target geographic areas. Local TV news appeals to information seekers.
Sales Promotion
More than just a prize in every Cracker Jack box. Sales promotion can be a powerful tool in both trade and consumer marketing. It works because you offer your customers something extra. And added value equals added sales.
Tradeshow Communications
Before that next big event, you’ll want to attract the folks you want to see with engaging promotions, incentives and maybe a little teaser. While there, a great display should lure them in. Then, give them something memorable to take away.
Public Relations
Make news…in a good way. Market your products and services using press releases and publicity on products and personnel. Promote events and seminars. Use periodic newsletters and targeted publications to keep everyone informed and up-to-date.
Product / Service Brochures
It’s time for Show and Tell. A compelling printed piece builds confidence and sells your product or service when you’re not around. Use your literature as mailings, hand-outs, take-aways and leave-behinds after sales calls. Talk to your customer anytime.
Direct Mail
The use of new customizable techniques - like personalized URLs and QR codes - combined with improved segmentation and the power of incentivized mailings have amped up the effectiveness of direct marketing strategies and practices. The major benefit of using direct mail as part of a marketing campaign is that the results are measurable.
