What's your opinion of Mad Men as a portrayal of the advertising industry? Wish I could have been there (33%)

I would like to add these tactics to my marketing mix... Social Media (43%)

Are you disappointed that the new season of Mad Men has been delayed? Doesn't matter. I'll watch whenever it comes back. (56%)

According to Ogilvy Consulting, adding video to e-mail marketing can boost customer interaction as much as... 300% (78%)

Nationally, online sales last year were: $156 billion (+11%) (71%)

The online store feature I value most is: wish list (36%)

Typically, it takes me this long to produce a sales catalog: Three months (40%)

I would send out more catalogs/sales flyers if they were: Faster to produce (33%)

Do you feel that personalized online communications are effective? Yes (67%)

How often do you read a business-related online blog? Frequently (50%)

How often do you comment on a business-related blog? Frequently (50%)

How often do you evaluate your company's competitive position? Quarterly (33%)

The most important factor contributing to our marketing success is: Creative executions (30%)

Our company sees advertising as: An investment (50%)

Our main marketing objective is to: Achieve a certain level of market share within a specified time. (33%)

I would most like my company's product or service to be perceived in the marketplace as: Quality (20%)

I currently get the following response rate on my newsletter: 20% (38%)

I currently use several resources to help me achieve my company's marketing goals. The one I use most frequently is: advertising agency (63%)

How many marketing channels do you use (e.g. website, print ads, literature, broadcast ads, social media)? 5 (33%)

Do you plan to integrate social media into your marketing mix? Yes (67%)

A content management system would be valuable to personally enable me to: Keep my website content fresh (30%)

The information in a newsletter that I value most is: Sales/promotions/coupons (33%)

I can see the benefit of adding one of these tactics to my marketing mix... Social Media (0%)