Nationally, online sales last year were: $156 billion (+11%) (71%)

The online store feature I value most is: wish list (36%)

Typically, it takes me this long to produce a sales catalog: Three months (40%)

I would send out more catalogs/sales flyers if they were: Faster to produce (33%)

Do you feel that personalized online communications are effective? Yes (67%)

How often do you read a business-related online blog? Frequently (33%)

How often do you comment on a business-related blog? Frequently (33%)

How often do you evaluate your company's competitive position? Quarterly (33%)

The most important factor contributing to our marketing success is: The budget (29%)

Our company sees advertising as: An investment (50%)

Our main marketing objective is to: Achieve a certain level of market share within a specified time. (33%)

I would most like my company's product or service to be perceived in the marketplace as: Quality (20%)

I currently get the following response rate on my newsletter: 10% (40%)

I currently use several resources to help me achieve my company's marketing goals. The one I use most frequently is: advertising agency (63%)

How many marketing channels do you use (e.g. website, print ads, literature, broadcast ads, social media)? 1 (20%)

Do you plan to integrate social media into your marketing mix? Yes (50%)

A content management system would be valuable to personally enable me to: Write a blog (29%)

The information in a newsletter that I value most is: Sales/promotions/coupons (33%)