I would like to add these tactics to my marketing mix...
smart [adj] intelligent
Mentally quick and original: alert, bright, clever, intelligent, keen, quick, quick-witted, sharp, sharp-witted. Idiom: smart as a whip. 2. Having or showing a clever awareness and resourcefulness in practical matters: astute, cagey, canny, knowing, perspicacious, shrewd, slick, wise. Informal: savvy. 5. Slang. The faculty of thinking, reasoning, and acquiring and applying knowledge. See ABILITY
—Roget’s 21st Century Thesaurus