Pagecreator
Our clients were looking for a smart way to expedite and refine the process of catalog creation. At Tower, we saw it as a challenging way to combine traditional and interactive techniques to meet our clients’ marketing needs. We make the production of catalogs easy and we use innovative web design to do it.
The result is Pagecreator, our proprietary online tool for creating catalogs, making it quick and easy to transform any online database of products and/or services to print-ready catalog files in a fraction of the time it would normally take. Through your own online interface, you choose exactly what products and services should be included: add photos, highlights and specials; estimate page and product counts; and even customize pages to your own needs.
Pagecreator uses web design to expand your market beyond the internet by reaching customers who may respond better to traditional advertising and marketing tools they get in the mail and keep on hand, such as a printed catalog.
One of our clients, located in Berks County, near Reading, is an online optical and electronic retailer sustaining multi-million dollar international sales using a website design from Tower that incorporates Pagecreator within a thriving 700-page e-commerce site.
The added functionality to the website has driven repeat business to unprecedented levels utilizing Pagecreator which enables the client to automatically assemble web-based images and text into printable catalogs, flyers and sales literature for periodic direct mail marketing to customers and prospects.
Pagecreator also can be used to generate special interest catalogs and flyers of select items in order to market those items to specific target audiences.
In addition to increased sales, the client has benefited from a drastic reduction in man hours invested, as well as costs involving production and materials. Projects that once may have taken up to six months have been reduced to less than six days from start to finish.
The sharp reduction in production time adds to the marketing value of the web design by enabling the client to communicate with a broad customer base, as well as to segmented audiences, in a timely way as frequently as he chooses.
Pagecreator is an integral component of the e-commerce website found at Surplus Shed.
