Newscaster is an online newsletter tool from Tower Marketing that lets you communicate with customers as often as you wish... and it’s designed expressly for you and your company.
Many companies, large and small, have found that sending newsletters to customers is a valuable and effective way not only to reach customers, but also to achieve marketing goals.
You can create newsletters or send custom HTML pages with this easy-to-use, online e-newsletter tool. With Newscaster, all you’ll need to do is add your own text to dynamic newsletters and advertisements, promotions, special offers and coupons. Because it's self-administered, you can create as many campaigns, send as many newsletters, and add as many contacts as you'd like.
New sign-ups via the website are channeled into a mailing list database. The initial e-mail database import and custom template design is included.
And you’ll know who opened your mailing and who visited your website because Newscaster automatically tracks results and provides you with feedback statistics.
Newscaster can be added to your website as a stand-alone tool or as a part of the Maestro content management system developed by Tower Marketing. When utilized with Maestro, Newscaster also can be integrated with a Press Room for distributing news releases.
Timely Customer Contact
Newscaster puts you in control of your contact with your customers. Deliver sales messages and updates, featured products, seasonal and special offers and more directly to your customer’s computer with this easy-to-use online e-newsletter tool.
Press Releases
Newscaster gives administrators the ability to add, delete, and edit press releases instantly. When combined with Newscaster, one checkbox can instantly format the press release into a newsletter that can be sent to all media outlets in a designated Newscaster subscriber group. PDF files could be utilized with Briefcase.
Press Room
Press Room lists all the latest press releases in order of their creation date. Main page highlights each press release’s title, which then links to a new page with the entire press release for visitors to read and/or download.
Success Tracker
Success Tracker function will log unique views, impressions, unsubscribes, bounces, and click-throughs. Send to an unlimited number of e-mails from your collected opt-in list, and have the ability to segment e-mail campaigns into targeted audiences.
To grow business, Corporate Images wanted a website to promote its creative merchandising solutions and showcase its prestigious brand partners and clients, combined with the ability to interactively communicate with its customer base.
The new corporate site features Flash animation, brand and client showcase carousels and incorporates a content management-based tool called Newscaster that enables the client to quickly and easily send product introductions, special offers, and news to an opt-in customer database with no programming required.
Adding to its value is Newscaster’s ability to track customer response with feedback statistics enabling Corporate Images to follow-up with sales contacts.
Corporate Images is a premier source for branded products and apparel for commercial uniforms, corporate apparel, and promotional products, noted for high quality in-house decorating - including embroidery and printing.
