Newscaster

Designed expressly for you, this online newsletter tool from Tower Marketing lets you communicate with customers as often as you wish.

All you need do is add your own text to dynamic newsletters and advertisements, promotions, special offers and coupons. Because it's self-administered, you can create as many campaigns, send as many newsletters, and add as many contacts as you'd like.

You’ll know who opened your mailing and who visited your website as a result.   Track more results with feedback statistics.

You can create newsletters or send custom HTML pages with this online e-newsletter tool. New sign-ups via the website are channeled into a mailing list database.  The Success Tracker function will log unique views, impressions, unsubscribes, bounces, and click-throughs.  Send to an unlimited number of e-mails from collected opt-in list, and have the ability to segment e-mail campaigns into targeted audiences.  Initial e-mail database import and custom template design included.

Newscaster can be added to your website as a stand-alone tool or as a part of the Maestro content management system developed by Tower Marketing. When utilized with Maestro, Newscaster also can be integrated with a Press Room for News Releases.

Press Room lists all the latest press releases in order of their creation date.  Main page highlights each press release’s title, which then links to a new page with the entire press release for visitors to read and/or download.  Combined with Newscaster, one checkbox can instantly format the press release into a newsletter that can be sent to all media outlets in a designated Newscaster subscriber group.  PDF files could be utilized with Briefcase.  Maestro gives administrators the ability to add, delete, and edit press releases instantly.

A number of our clients in south central and southeast Pennsylvania, including Lancaster, Reading, Allentown and the Philadelphia area are using Newscaster and the Maestro content management system to achieve their marketing goals.

To see examples of these dynamic web tools at work, visit