Maestro

Wish your website could do a lot more, but afraid that control like that could be very complicated and, not to mention, time consuming?

With Tower’s online website management tool, Maestro, having command over your website has never been more simple or efficient.

We believe it’s a smart, creative way to make your website an even more valuable marketing tool. And it’s another way to help our clients reach, attract, and persuade their audiences to do business with them and to buy their products and services.

What is Maestro?

In basic terms, Maestro your website's command center. From here, you can control anything you want: from e-mail newsletters and image galleries to product inventory and customer accounts, all with a few mouse clicks. You don't even need to know HTML – you can instantly add, delete, and modify information in any area of your website right from home, the office, or on the road. If you’ve ever shopped online, then you’re already a pro.  It’s that easy.

How can it work for you?  Challenge yourself to think big. Ask yourself, “ If my website could do anything that I wanted, what would it be?”

Maestro is a user-friendly website management tool that lets you control your website simply and efficiently based on your needs, not your technical know-how.

If you know how to shop online, then you know how to use Maestro. No programming is required. And your changes take place in real time because they are at your fingertips.

With Maestro, you can control anything you want: from e-mail newsletters and image galleries to product inventory and customer accounts, all with a few clicks.  You can instantly add, delete, and modify information in any area of your website from your keyboard...wherever you may be...at any time.

Maestro (Content Management System)

Quickly and easily update select website pages instantly while maintaining site integrity with no technical expertise required. This password-protected application enables you to administer dynamic web tools on your own site including Flash Promo Player, Flash Product Carousel, Alert Box, Press Room, and Newscaster. It’s designed to be compatible with all PC and MAC operating systems.

Here are the kinds of dynamic web tools you can control:

Flash Promo Player
Displays up to 5 individual animated promotions/banners on the home page in timed succession. Visitor controls give the ability to select previous, play/pause, and select next promo. Rotating links allow visitors to select each banners to go to banner-specific link locations. Maestro gives the administrator the ability to add, delete, and edit new promotions/banners to the player instantly, as well as change the order of appearance.

Flash Product Carousel & Dynamic Product Pages
Displays multiple products on the home page in a scrollable interface. Visitor Controls enable visitors to slide to the left/right and choose items from a comprehensive products menu. Rollovers can highlight individual product characteristics (title, description, prices, etc.) as well as link to more information on products pages and downloadable PDF files. Maestro gives the administrator the ability to add, delete, and edit new products to the carousel instantly.

Alert Box
Gives the ability to present an integrated alert box highlighting certain events that visitors would need to be aware of when they visit the home page, such as product updates, website functionality, and corporate information. Maestro gives the administrator the ability to edit the text message and show/hide the alert instantly.

Lists all the latest press releases in order of their creation date. The main page highlights each press release’s title, which then links to a new page with the entire press release for visitors to read and/or download. PDF files can be utilized with Briefcase. Maestro gives the administrator the ability to add, delete, and edit press releases instantly.

Press Room
Lists all the latest press releases in order of their creation date. Main page highlights each press release’s title, which then links to a new page with the entire press release for visitors to read and/or download. PDF files could be utilized with Briefcase. Maestro gives administrator the ability to add, delete, and edit press releases instantly. Combined with Newscaster (below), one checkbox can instantly format the press release into a newsletter that can be sent to all media outlets in a designated Newscaster subscriber group.

Newscaster
Create newsletters or send custom HTML pages with this online e-newsletter tool. Success tracker logs unique views, impressions, unsubscribes, bounces, and click-throughs. New sign-ups via the website are channeled into a mailing list database. Send to an unlimited number of e-mails from collected opt-in list, and have the ability to segment e-mail campaigns into targeted audiences. Initial e-mail database import and custom template design included.

Clients in Lancaster County, Berks County, Allentown and the Philadelphia area are using the Maestro content management system to achieve their marketing goals. To see examples of these dynamic web tools at work, visit