Maestro is a user-friendly website management tool that lets you control your website simply and efficiently based on your needs, not your technical know-how.
In basic terms, Maestro can be your website's command center. From here, you can control anything you want: from e-mail newsletters and image galleries to product inventory and customer accounts, all with a few mouse clicks. You don't even need to know HTML – you can instantly add, delete, and modify information in any area of your website right from home, the office, or on the road. If you’ve ever shopped online, then you’re already a pro. It’s that easy.
It’s a smart, creative way to make your website an even more valuable marketing tool. And it’s another way we help our clients reach, attract, and persuade their audiences to do business with them and to buy their products and services.
With Maestro, Tower’s online website management tool, having command over your website has never been more simple or efficient.
If you know how to shop online, then you know how to use Maestro. No programming is required. And your changes take place in real time because they are at your fingertips.
With Maestro and a few clicks you can control anything you want from your keyboard...wherever you may be...at any time. And it’s designed to be compatible with all PC and MAC operating systems.
Easy-To-Use
If you can shop online you can use Maestro. Online interface is as easy-to-use as point-and-click. There’s no programming or programmer required. Add, edit, and delete content instantly. There’s no lost time and no additional costs.
Flash Product Carousel & Dynamic Product Pages
Displays multiple products on the home page in a scrollable interface. Visitor Controls enable visitors to slide to the left/right and choose items from a comprehensive products menu. Rollovers can highlight individual product characteristics (title, description, prices, etc.) as well as link to more information on products pages and downloadable PDF files. Maestro gives the administrator the ability to add, delete, and edit new products to the carousel instantly.
Flash Promo Player
Displays up to 5 individual animated promotions/banners on the home page in timed succession. Visitor controls give the ability to select previous, play/pause, and select next promo. Rotating links allow visitors to select each banners to go to banner-specific link locations. Maestro gives the administrator the ability to add, delete, and edit new promotions/banners to the player instantly, as well as change the order of appearance.
Alert Box
Gives the ability to present an integrated alert box highlighting certain events that visitors would need to be aware of when they visit the home page, such as product updates, website functionality, and corporate information. Maestro gives the administrator the ability to edit the text message and show/hide the alert instantly.
Newscaster
Create newsletters or send custom HTML pages with this online e-newsletter tool. Success tracker logs unique views, impressions, unsubscribes, bounces, and click-throughs. New sign-ups via the website are channeled into a mailing list database. Send to an unlimited number of e-mails from collected opt-in list, and have the ability to segment e-mail campaigns into targeted audiences. Initial e-mail database import and custom template design included.
Press Room
Lists all the latest press releases in order of their creation date. Main page highlights each press release's title, which then links to a new page with the entire press release for visitors to read and/or download. PDF files could be utilized with Briefcase. Maestro gives administrator the ability to add, delete, and edit press releases instantly. Combined with Newscaster, one checkbox can instantly format the press release into a newsletter that can be sent to all media outlets in a designated Newscaster subscriber group.
Diamond Credit Union asked Tower to create a website to serve as a tool that would bring the institution "closer to customers" to enhance the financial services, products and programs available to them.
The key to the new design was the development of a content management component that could be self-managed internally in order to deliver fresh content, timely news and beneficial products, all while being easy-to-use for administrators.
With no programming required, Diamond administrators now have the ability to post rates, product promotions, rates, news alerts, general news and information, testimonials and conduct customer polls.
