Briefcase was designed as a valuable and innovative way for you to use your website to more directly connect with customers. This marketing-driven website tool enables your customers to take home a few samples…from your website…just as if they'd visited your location, your trade booth or if you'd made a sales call!
With Briefcase, customers and prospects can "shop" around your site collecting items of interest: photos, specs, sell sheets, news, catalogs…anything you want to make available to them. The next best thing...maybe even better...than a sales call or trade show visit. Briefcase delivers your marketing messages and tools directly to the customer’s computer.
Customers can send and share their “briefcase” anywhere they choose…to their office, to their home, or to colleagues, purchasing managers, and other decision-makers.
Best of all, you get a report, not just that someone's visited, but what they're interested in, so you can follow-up.
Custom Sales Presentations
Using the web, sales reps can select and collect online material from your website in order to make custom sales packages that they can share with targeted customers or customer segments. Briefcase puts these sales materials...from photos and sell sheets to specifications...right at the rep’s fingertips for timely, immediate delivery of proposals, pitches and follow-ups to sales calls that are sent directly to their prospects’ e-mail.
Sales Tool for Sales Reps
Briefcase can also function as a valuable and innovative sales aid to a sales force of direct sales representatives or independent reps.
Versatile Website Tool
Briefcase enables customers to collect samples of technical manuals, sell sheets, catalogs, white papers, photos and drawings as PDF files into a single “briefcase” file that can be e-mailed to the visitor’s office, home or to colleagues for purchasing, referrals, committees, and reference materials.
Reports & Follow-up
Briefcase enhances the sales process by providing you with a report of who has visited your site, what materials they’ve collected and what they’re interested in.
Using Briefcase gives you more direct feedback about what your customer wants than virtually any other website tool, important information for follow-up sales contact.
Curtain Call knew that their primary customer base...dance studios and instructors...were tired of cutting up catalogs in order to share their selected collections with students and parents. With the new easy-to-use “My Choice” online tool created by Tower, their customers now can have all of their favorite Curtain Call costumes collected in a personalized portfolio and e-mailed directly to them. And they’ve found the application is a great marketing tool for their sales reps to assemble customized sales proposals for prospects.
Once you have made all of your selections, email them to yourself, other teachers, or parents. Then, print and cut them out to display for your students! Under each costume, space is provided for class notes.