web technology built on solid ground.
When it comes to selecting technology, there are lots of confusing choices. After extensive research of a variety of CMS (Content Management) platforms, we work with only the best open-source CMS to build a strong foundation for your website.
At Tower, we will work with you to understand your web technology needs and develop a content management system that satisfies your goals and simplifies your processes. We understand that your staff may have varying levels of experience with information technology, and we will take this into consideration as we select a CMS that is user friendly. We will also provide full training to key staff members as part of any implementation to ensure you fully understand how to manage your site. At Tower, we use the following content management systems:
Magento :: ecommerce
Magento is a feature-rich ecommerce platform built on an open-source technology that provides online merchants with flexibility and control over the look, content, and functionality of their ecommerce store. An administration interface with intuitive marketing, e-commerce seo, and catalog-management tools gives our e-commerce Web Development team the power to develop a website that is tailored to our customer’s specific needs.
WordPress :: content management
WordPress is a state-of-the-art open-source publishing platform with a focus on aesthetics, web standards, and usability. Various tools increase the ease of use, speed, and user experience. A key feature includes the ability for clients to update specific features after the website is launched, empowering them like never before!
MailChimp :: newsletter
MailChimp allows users to create, send, and track email newsletters. Whether you’re a small mom-and-pop shop or you work for a Fortune 500 company, MailChimp has features, and integrations, that will exceed your email marketing needs. Once designed to match your brand’s look and feel, you can send subscribers product updates, event invites, etc. With great reporting features, you will be able to track your subscriber growth as you integrate MailChimp into your marketing plan.
need something custom?
Do you have a great idea that doesn’t fall into one of our services categories? No problem! As a leading digital marketing agency in Lancaster, PA, we can create any custom project from an idea to a reality!