Generate Good Buzz!

Build a social community whose members love the goods and services you offer. Social media marketing is your portal to a new generation of interaction through online video, wikis, blogs, podcasts, RSS feeds, internet forums and more.

For ...more

Putting a Prize in Your Cracker Jack Box: How Sales Promotion Can Work for You

Sales Promotion Sets You Apart from the Competition!

Even more than just a prize in every Cracker Jack box, sales promotion can be a powerful tool in both trade and consumer marketing. It works because you offer your customers something ...more

Publisher's Online Sales Increase for Third Consecutive Year

Online sales have increased an average of 20% per year over the past three years thanks in part to a website that incorporates self-administered content management, ...more

The Light in the Forest

Think of your website as a treehouse in the middle of a vast, dark forest that’s cold, dark, dense, and utterly silent. Your prospects are on the outside, trying to find the one treehouse that has what they’re looking for...but they ...more

Mad Men: Smoky or Soapy?

First, I need to make a confession. Back in the late Sixties what I wanted to be was a “mad man” or rather, an adman. I’m not entirely sure what shaped my ambition; movies maybe (I’m pretty sure James Garner played an ad ...more

Too Personal for Twitter and Others?

“Whatever happened to alcohol at the office? I'm cracking a beer. Eff it.” I read this tweet the other day and got to thinking about a number of things.

...more

Central Penn Internet Summit Was a Success

Thanks to everyone for the kind & positive response and tweets on our Social Media Marketing presentation at the Central Pennsylvania Business Journal’s Internet Summit.

Our topic, "Reach, ...more

Ask Yourself about Social Media Marketing

If you’re wondering if social media and social media marketing could work for you, ask yourself these questions.

 How do you currently reach customers and prospects? Would you like to reach many more...more frequently? ...more

Tower Marketing Expands

Kyle Helder has joined Tower Marketing as Graphic Designer. His areas of responsibility will include design for traditional advertising & marketing communications such as print ads and literature, as well as for interactive media such as web ...more

Tower Marketing on Twitter

Follow us on Twitter. Read our tweets.Check out who follows us and who we're following: http://www.twitter.com/towermarketing 

Tower Marketing is a central Pennsylvania advertising agency and web design firm ...more

Tower Marketing featured in Central Penn Business Journal Article on Social Marketing

Check out this story on Social Marketing in  a recent issue of the Central Penn Business Journal.

Tower Marketing is a central ...more

How to Sell Your Products Online...

If you want to sell your products online, think about these three simple suggestions: 

1.  Customers will come to you if you make buying easy. 

2.  Provide ...more

Manage Your Own Website Content...and More

You can manage your own website. No programming, no technical know-how required. Today, there are user-friendly tools that enable you to control your website simply and efficiently based on your needs, not your technical know-how. In the past, ...more

Get This Book!

When I entered college, I was required to purchase this book. It cost just $.95. At the time, I had no idea how valuable it would become to my writing (and me).  I've had this indispensable book (same copy) at my writing side for ...more

Five Great Books About Advertising

Ogilvy on Advertising by David Ogilvy -- A candid and indispensable primer on all aspects of advertising from the man Time magazine has called "the most sought after wizard in the business."

Confessions of an ...more

Empowering Your Website

“You can’t judge a book by its cover,” says the old adage. But how about a website?  Does the same adage apply...and what does that adage really mean?  Here are three similar...but slightly different interpretations ...more

Surviving the Economic Downturn

You might be interested in some interesting revelations from an insightful (and prophetic) article...published in 2005...about business survival in a bad economy. The first recommendation was to “be prepared.” Sadly, that ship ...more

The Ten Commandments...for Successful Advertising

The following "rules" were developed to promote the creation of good advertising principles. Most of these rules can be utilized in virtually any form of marketing communications, including web sites.  Whatever your arena may ...more

Tower Marketing Joins Lancaster Chamber

Tower Marketing has joined The Lancaster Chamber of Commerce and Industry.

"We were attracted to The Chamber's core strategies to 'Lead. Connect. Innovate' as a way to build Lancaster County into a model of prosperity for 21st ...more

Read Our Blog and Send Us Your Comments

Stay informed on what we're up to and see how we've helped our clients realize their marketing goals in traditional and interactive ways.

View All of our blog entries by clicking on the Blog button above.

Tell us what you think by ...more

Everything is New About Tower Marketing

In the past year, Tower introduced a new name, Tower Marketing, then consolidated offices near Reading and Lititz to a new address in Lancaster. Those changes led to a new graphic identity reflected in new letterhead, business cards and a revised ...more

New Name Reflects a Broader Range and More In-Depth Services for Lancaster Marketing Agency

After years of being mistaken for a cell phone provider instead of an advertising agency, web design and marketing communications firm, Tower has re-named itself Tower Marketing.

“Communications in our name served us well, “ ...more

Tower Marketing On the Move to Lancaster County

Tower Marketing has consolidated operations and moved to new offices at 600-E East Eden Road, Lancaster. The agency formerly had offices in Lititz and Berks County near Reading, PA.

Tower Marketing is a central ...more

Reading, PA Film and Production Company Gets New Brand Identity and Website

Imageworks, near Reading in Berks County, wanted “something breakthrough” to attract a demanding, discerning audience – namely, advertising agencies and corporations seeking film and video production services. And, while seeking ...more

Lancaster Native Todd Bookman Named Director of Web Services at Tower Marketing

Todd Bookman of Brownstown has been named Director of Web Services at Tower Marketing, 600-E Eden Road, Lancaster. A Lancaster County native and a graduate of Millersville University, Bookman previously was Webmaster and PC Technician for ...more

Website is a Marketing Advantage in Philadelphia Commercial Real Estate

Precision Realty Group (PRG) is a full-service commercial real estate brokerage firm headquartered in Philadelphia, Pennsylvania. National in scope, PRG handles a significant number of transactions in eastern Pennsylvania and throughout the ...more

Web Design Drives Sales for Lancaster County Publisher

Based in Lancaster County, PA, Continental Press is a nationally-known educational publisher of books and materials that support curriculum and state testing goals for schools. Marketing primarily to educators and administrators, the publisher ...more

New Logo Refreshes Brand & Graphics for Oldest Mining Company in U.S.

The oldest anthracite mining company in the U.S., Lehigh Coal & Navigation in Schuylkill County, PA, wanted a new logo to reflect its legacy and solid reputation for quality while exploring the role of anthracite as an invaluable resource for ...more

Marketing Communications Tools Integral to Reading-based National Campaign

Trypillian Village was developed as a plan to build a community near Reading, PA, designed to appeal to Ukrainian-Americans of retirement age. The plan called for an extensive and comprehensive marketing campaign.

Tower Marketing designed ...more

Logo and Graphic Design Targets National Demographic

In order to appeal to retirement-age persons of Ukrainian heritage, a retirement community in Berks County, PA, needed a name, logo, and graphic identity that would reflect the traditions of their ancestors.

To emphasize Ukrainian ...more

Web Design is Key Element in Public Relations for PA Coal Company

Lehigh Coal & Navigation (LCN) of Schulykill County, PA named Tower Marketing of Lancaster, PA as advertising agency-of-record to conduct a comprehensive promotion and public relations campaign to promote its brand and market position both ...more

Website Broadens Geographic Appeal of Retirement Village Marketing Efforts

Developed to be an effective marketing tool, the Trypillian Village website was designed to promote a retirement community to persons of Ukrainian heritage throughout the United States.

Though located near Reading, PA, forty milles west ...more

Positioning, Newspaper Ads, Media Plan Drive Retirement Village Marketing

Located in Reading, PA, 40 miles northwest of Philadelphia, Trypillian Village wanted to attract retirement age people with a Ukrainian heritage from across the United States.

To reach them, Tower Marketing developed a comprehensive media ...more

Graphic Design is Key in Marketing Communications to Reach Decision-Makers

Damage Recovery Systems, a national firm based in Berks County, PA that focuses on product and material distribution, needed a marketing tool to reach key decision makers holding various corporate roles in companies throughout the U.S. ...more

Newsletter Tool is Key Component in E-Mail Marketing Efforts

Continental Press, an educational publisher, wanted to be able to communicate via the internet with its universe of potential buyers. With more than 12,300 opt-in customers already subscribed, Continental Press saw the value in Tower ...more

Lancaster County Publisher Uses Tower Graphic Design for National Promotion

Continental Press, located in Elizabethtown, between Lancaster and Harrisburg, sought a new way to attract teachers, administrators and educational professionals to a publication package benefitting at-risk K-8 pupils that would be comprised of ...more

PA Publisher Uses Interactive Content Management Tools Designed by Tower

Continental Press, an educational publisher located between Lancaster and Harrisburg, PA, wanted a website that could be self-administered so that its product inventory of nearly 1,000 titles could be promptly, accurately, and economically added, ...more

Logo and Graphic Design Reflect Core Values for Reading, PA Client

Heartland Settlement Company of Wyomissing serves the Reading area, as well as Berks County, Lancaster County, Lebanon County and Montgomery County in central and eastern Pennsylvania.

The company’s principals were seeking an ...more

Interactive Web Design Targets PA Home Buyers and Real Estate Pros

Heartland Settlement Company near Reading, PA was seeking an aggressive approach and a comprehensive marketing effort to reach potential customers in Berks County, Lancaster County, Lebanon County and Montgomery County.

Tower’s ...more

Web Design Targets Medical Professionals for Reading, PA Practice

The Center for Advanced Wound Care, a medical practice based in Reading, Berks County, wanted a web design that would promote and administer an off-site medical symposium to the international medical community. In addition to a graphic identity ...more

Marketing Brochure Promotes Pennsylvania Settlement Company

In order to grow business in Berks County, Lancaster County, Lebanon County, Montgomery County, and other communities throughout central and eastern Pennsylvania, Heartland Settlement Company asked Tower Marketing to design an informative and ...more

PA Agency Uses New Web Design to Promote Awareness Around the World

Open Door, an international children and youth services agency provider based in Berks County, PA, wanted to raise its image and promote awareness among clients and reciprocating agencies.

Tower Marketing introduced a new graphic identity ...more

Website Promotes Interaction with Customers in Berks & Montgomery Counties

This forward-thinking institution located in Berks County and Montgomery County uses technology to enhance the financial services, products and programs available to its customers. To enhance its relationships with customers in eastern ...more

E-commerce Website Drives Millions in Annual Sales for Reading, PA Company

Based in Reading, PA, Surplus Shed is an online optical and electronic retailer whose successes reach far beyond Berks County. Begun as a home-based hobby, Surplus Shed is now experiencing multi-million dollar annual international sales through ...more