Five Great Books About Advertising
December 30, 2008
Ogilvy on Advertising by David Ogilvy -- A candid and indispensable primer on all aspects of ...more
Empowering Your Website
November 24, 2008
“You can’t judge a book by its cover,” says the old adage. But how about a website? Does the same adage apply...and what does that adage really mean? Here are three similar...but slightly different interpretations.
1) Don't make judgments based only ...more
Surviving the Economic Downturn
November 14, 2008
You might be interested in some interesting revelations from an insightful (and prophetic) article...published in 2005...about business survival in a bad economy. The first recommendation was to “be prepared.” Sadly, that ship has sailed. But, take heart, there's hope ...more
Graphic/Web Design Position Open at Tower
November 03, 2008
We are seeking a graphic/web designer for print and online who is creative in nature, and whose skills extend beyond the basic ability to use design programs. The candidate must have solid experience in type/design/layout and production, and demonstrate ...more
The Ten Commandments...for Successful Advertising
October 23, 2008
The following "rules" were developed to promote the creation of good advertising principles. Most of these rules can be utilized in virtually any form of marketing communications, including web sites. ...more
Tower Marketing Joins Lancaster Chamber
October 17, 2008
Tower Marketing has joined The Lancaster Chamber of Commerce and Industry.
"We were attracted to The Chamber's core strategies to 'Lead. ...more
Read Our Blog and Send Us Your Comments
October 03, 2008
Stay informed on what we're up to and see how we've helped our clients realize their marketing goals in traditional and interactive ways.
View All of our blog entries by clicking on the Blog button above.
Tell us what you think by clicking on the Comments link after each story ...more
Everything is New About Tower Marketing
July 20, 2008
In the past year, Tower introduced a new name, Tower Marketing, then consolidated offices near Reading and Lititz to a new address in Lancaster. Those changes led to a new graphic identity reflected in new letterhead, business cards and a revised and refreshed logo. The next logical step was the ...more
New Name Reflects a Broader Range and More In-Depth Services for Lancaster Marketing Agency
July 15, 2008
After years of being mistaken for a cell phone provider instead of an advertising agency, web design and ...more
Tower Marketing On the Move to Lancaster County
July 05, 2008
Tower Marketing has consolidated operations and moved to new offices at 600-E East Eden Road, Lancaster. The agency formerly had offices in Lititz and Berks County near Reading, PA.
Tower Marketing is a central Pennsylvania ...more
Reading, PA Film and Production Company Gets New Brand Identity and Website
June 18, 2008
Imageworks, near Reading in Berks County, wanted “something breakthrough” to attract a demanding, discerning audience – namely, advertising agencies and corporations seeking film and video production services. And, while seeking a way to rise ...more
Lancaster Native Todd Bookman Named Director of Web Services at Tower Marketing
November 15, 2007
Todd Bookman of Brownstown has been named Director of Web Services at Tower Marketing, 600-E Eden Road, Lancaster. A Lancaster County native and a graduate of Millersville University, Bookman previously was Webmaster and PC Technician for Doneckers of Ephrata.
He is responsible for the ...more
Website is a Marketing Advantage in Philadelphia Commercial Real Estate
October 14, 2007
Precision Realty Group (PRG) is a full-service commercial real estate brokerage firm headquartered in Philadelphia, Pennsylvania. National in scope, PRG handles a significant number of transactions in eastern ...more
Web Design Drives Sales for Lancaster County Publisher
July 15, 2007
Based in Lancaster County, PA, Continental Press is a nationally-known educational publisher of books and materials that support curriculum and state testing goals for schools. Marketing primarily to educators and administrators, the publisher ...more
New Logo Refreshes Brand & Graphics for Oldest Mining Company in U.S.
September 24, 2006
The oldest anthracite mining company in the U.S., Lehigh Coal & Navigation in Schuylkill County, PA, wanted a new logo to reflect its legacy and solid reputation for quality while ...more
Marketing Communications Tools Integral to Reading-based National Campaign
September 13, 2006
Trypillian Village was developed as a plan to build a community near Reading, PA, designed to appeal to Ukrainian-Americans of retirement age. The plan called for an extensive and comprehensive ...more
Logo and Graphic Design Targets National Demographic
September 12, 2006
In order to appeal to retirement-age persons of Ukrainian heritage, a retirement community in Berks County, PA, needed a name, logo, and graphic identity that would reflect the traditions of their ancestors.
To ...more
Web Design is Key Element in Public Relations for PA Coal Company
September 06, 2006
Lehigh Coal & Navigation (LCN) of Schulykill County, PA named Tower Marketing of Lancaster, PA as advertising agency-of-record to conduct a comprehensive ...more
Website Broadens Geographic Appeal of Retirement Village Marketing Efforts
August 28, 2006
Developed to be an effective marketing tool, the Trypillian Village website was designed to promote a retirement community to persons of Ukrainian heritage throughout the United States.
Though located near Reading, PA, forty milles west of ...more
Positioning, Newspaper Ads, Media Plan Drive Retirement Village Marketing
August 22, 2006
Located in Reading, PA, 40 miles northwest of Philadelphia, Trypillian Village wanted to attract retirement age people with a Ukrainian heritage from across the United States.
To reach them, Tower Marketing developed a comprehensive ...more
Graphic Design is Key in Marketing Communications to Reach Decision-Makers
August 12, 2006
Damage Recovery Systems, a national firm based in Berks County, PA that focuses on product and material distribution, needed a marketing tool to reach key decision makers holding various corporate roles in companies throughout the U.S.
Tower Marketing recommended that DRS adopt a ...more
Newsletter Tool is Key Component in E-Mail Marketing Efforts
July 08, 2006
Continental Press, an educational publisher, wanted to be able to communicate via the internet with its universe of potential buyers. With more than 12,300 opt-in customers already subscribed, Continental ...more
Lancaster County Publisher Uses Tower Graphic Design for National Promotion
June 30, 2006
Continental Press, located in Elizabethtown, between Lancaster and Harrisburg, sought a new way to attract teachers, administrators and educational professionals to a ...more
PA Publisher Uses Interactive Content Management Tools Designed by Tower
June 27, 2006
Continental Press, an educational publisher located between Lancaster and Harrisburg, PA, wanted a website that could be self-administered so that its product inventory of ...more
Logo and Graphic Design Reflect Core Values for Reading, PA Client
November 05, 2005
Heartland Settlement Company of Wyomissing serves the Reading area, as well as Berks County, Lancaster County, Lebanon County and Montgomery County in central and eastern Pennsylvania.
The company’s principals were seeking an ...more
Interactive Web Design Targets PA Home Buyers and Real Estate Pros
August 07, 2005
Heartland Settlement Company near Reading, PA was seeking an aggressive approach and a comprehensive marketing effort to reach potential customers in Berks County, Lancaster County, Lebanon ...more
Web Design Targets Medical Professionals for Reading, PA Practice
July 12, 2005
The Center for Advanced Wound Care, a medical practice based in Reading, Berks County, wanted a web design that would promote and administer an off-site medical symposium to the international medical community. In addition to a graphic identity and a web design that would inform as well as ...more
Marketing Brochure Promotes Pennsylvania Settlement Company
May 10, 2004
In order to grow business in Berks County, Lancaster County, Lebanon County, Montgomery County, and other communities throughout central and eastern Pennsylvania, Heartland Settlement Company asked Tower Marketing to design an informative and ...more
PA Agency Uses New Web Design to Promote Awareness Around the World
April 14, 2004
Open Door, an international children and youth services agency provider based in Berks County, PA, wanted to raise its image and promote awareness among clients and reciprocating agencies.
Tower Marketing introduced a new ...more
Website Promotes Interaction with Customers in Berks & Montgomery Counties
January 24, 2004
This forward-thinking institution located in Berks County and Montgomery County uses technology to enhance the financial services, products and programs available to its customers. To enhance its relationships with customers in eastern Pennsylvania, Diamond ...more
E-commerce Website Drives Millions in Annual Sales for Reading, PA Company
September 15, 2001
Based in Reading, PA, Surplus Shed is an online optical and electronic retailer whose successes reach far beyond Berks County. Begun as a home-based hobby, Surplus ...more
