Five Great Books About Advertising

Ogilvy on Advertising by David Ogilvy -- A candid and indispensable primer on all aspects of ...more

Empowering Your Website

“You can’t judge a book by its cover,” says the old adage. But how about a website?  Does the same adage apply...and what does that adage really mean?  Here are three similar...but slightly different interpretations.

1)  Don't make judgments based only ...more

Surviving the Economic Downturn

You might be interested in some interesting revelations from an insightful (and prophetic) article...published in 2005...about business survival in a bad economy. The first recommendation was to “be prepared.” Sadly, that ship has sailed. But, take heart, there's hope ...more

Graphic/Web Design Position Open at Tower

We are seeking a graphic/web designer for print and online who is creative in nature, and whose skills extend beyond the basic ability to use design programs. The candidate must have solid experience in type/design/layout and production, and demonstrate ...more

The Ten Commandments...for Successful Advertising

The following "rules" were developed to promote the creation of good advertising principles. Most of these rules can be utilized in virtually any form of marketing communications, including web sites.  ...more

Tower Marketing Joins Lancaster Chamber

Tower Marketing has joined The Lancaster Chamber of Commerce and Industry.

"We were attracted to The Chamber's core strategies to 'Lead. ...more

Read Our Blog and Send Us Your Comments

Stay informed on what we're up to and see how we've helped our clients realize their marketing goals in traditional and interactive ways.

View All of our blog entries by clicking on the Blog button above.

Tell us what you think by clicking on the Comments link after each story ...more

Everything is New About Tower Marketing

In the past year, Tower introduced a new name, Tower Marketing, then consolidated offices near Reading and Lititz to a new address in Lancaster. Those changes led to a new graphic identity reflected in new letterhead, business cards and a revised and refreshed logo. The next logical step was the ...more

New Name Reflects a Broader Range and More In-Depth Services for Lancaster Marketing Agency

After years of being mistaken for a cell phone provider instead of an advertising agency, web design and ...more

Tower Marketing On the Move to Lancaster County

Tower Marketing has consolidated operations and moved to new offices at 600-E East Eden Road, Lancaster. The agency formerly had offices in Lititz and Berks County near Reading, PA.

Tower Marketing is a central Pennsylvania ...more

Reading, PA Film and Production Company Gets New Brand Identity and Website

Imageworks, near Reading in Berks County, wanted “something breakthrough” to attract a demanding, discerning audience – namely, advertising agencies and corporations seeking film and video production services. And, while seeking a way to rise ...more

Lancaster Native Todd Bookman Named Director of Web Services at Tower Marketing

Todd Bookman of Brownstown has been named Director of Web Services at Tower Marketing, 600-E Eden Road, Lancaster. A Lancaster County native and a graduate of Millersville University, Bookman previously was Webmaster and PC Technician for Doneckers of Ephrata.

He is responsible for the ...more

Website is a Marketing Advantage in Philadelphia Commercial Real Estate

Precision Realty Group (PRG) is a full-service commercial real estate brokerage firm headquartered in Philadelphia, Pennsylvania. National in scope, PRG handles a significant number of transactions in eastern ...more

Web Design Drives Sales for Lancaster County Publisher

Based in Lancaster County, PA, Continental Press is a nationally-known educational publisher of books and materials that support curriculum and state testing goals for schools. Marketing primarily to educators and administrators, the publisher ...more

New Logo Refreshes Brand & Graphics for Oldest Mining Company in U.S.

The oldest anthracite mining company in the U.S., Lehigh Coal & Navigation in Schuylkill County, PA, wanted a new logo to reflect its legacy and solid reputation for quality while ...more

Marketing Communications Tools Integral to Reading-based National Campaign

Trypillian Village was developed as a plan to build a community near Reading, PA, designed to appeal to Ukrainian-Americans of retirement age. The plan called for an extensive and comprehensive ...more

Logo and Graphic Design Targets National Demographic

In order to appeal to retirement-age persons of Ukrainian heritage, a retirement community in Berks County, PA, needed a name, logo, and graphic identity that would reflect the traditions of their ancestors.

To ...more

Web Design is Key Element in Public Relations for PA Coal Company

Lehigh Coal & Navigation (LCN) of Schulykill County, PA named Tower Marketing of Lancaster, PA as advertising agency-of-record to conduct a comprehensive ...more

Website Broadens Geographic Appeal of Retirement Village Marketing Efforts

Developed to be an effective marketing tool, the Trypillian Village website was designed to promote a retirement community to persons of Ukrainian heritage throughout the United States.

Though located near Reading, PA, forty milles west of ...more

Positioning, Newspaper Ads, Media Plan Drive Retirement Village Marketing

Located in Reading, PA, 40 miles northwest of Philadelphia, Trypillian Village wanted to attract retirement age people with a Ukrainian heritage from across the United States.

To reach them, Tower Marketing developed a comprehensive ...more

Graphic Design is Key in Marketing Communications to Reach Decision-Makers

Damage Recovery Systems, a national firm based in Berks County, PA that focuses on product and material distribution, needed a marketing tool to reach key decision makers holding various corporate roles in companies throughout the U.S.

Tower Marketing recommended that DRS adopt a ...more

Newsletter Tool is Key Component in E-Mail Marketing Efforts

Continental Press, an educational publisher, wanted to be able to communicate via the internet with its universe of potential buyers. With more than 12,300 opt-in customers already subscribed, Continental ...more

Lancaster County Publisher Uses Tower Graphic Design for National Promotion

Continental Press, located in Elizabethtown, between Lancaster and Harrisburg, sought a new way to attract teachers, administrators and educational professionals to a ...more

PA Publisher Uses Interactive Content Management Tools Designed by Tower

Continental Press, an educational publisher located between Lancaster and Harrisburg, PA, wanted a website that could be self-administered so that its product inventory of ...more

Logo and Graphic Design Reflect Core Values for Reading, PA Client

Heartland Settlement Company of Wyomissing serves the Reading area, as well as Berks County, Lancaster County, Lebanon County and Montgomery County in central and eastern Pennsylvania.

The company’s principals were seeking an ...more

Interactive Web Design Targets PA Home Buyers and Real Estate Pros

Heartland Settlement Company near Reading, PA was seeking an aggressive approach and a comprehensive marketing effort to reach potential customers in Berks County, Lancaster County, Lebanon ...more

Web Design Targets Medical Professionals for Reading, PA Practice

The Center for Advanced Wound Care, a medical practice based in Reading, Berks County, wanted a web design that would promote and administer an off-site medical symposium to the international medical community. In addition to a graphic identity and a web design that would inform as well as ...more

Marketing Brochure Promotes Pennsylvania Settlement Company

In order to grow business in Berks County, Lancaster County, Lebanon County, Montgomery County, and other communities throughout central and eastern Pennsylvania, Heartland Settlement Company asked Tower Marketing to design an informative and ...more

PA Agency Uses New Web Design to Promote Awareness Around the World

Open Door, an international children and youth services agency provider based in Berks County, PA, wanted to raise its image and promote awareness among clients and reciprocating agencies.

Tower Marketing introduced a new ...more

Website Promotes Interaction with Customers in Berks & Montgomery Counties

This forward-thinking institution located in Berks County and Montgomery County uses technology to enhance the financial services, products and programs available to its customers. To enhance its relationships with customers in eastern Pennsylvania, Diamond ...more

E-commerce Website Drives Millions in Annual Sales for Reading, PA Company

Based in Reading, PA, Surplus Shed is an online optical and electronic retailer whose successes reach far beyond Berks County. Begun as a home-based hobby, Surplus ...more