Site Visitors Stay Longer on Websites with Video
January 2, 2012 |
Statistics from the major search engines show that the rate at which people visit a site and then immediately abandon it is as high as 90%. Why? Because they haven’t found what they’re seeking.
Is there a remedy? You bet. The same statistics reveal that the rate of abandonment drops to 60% when there is a video on the home page. That means that 4 times as many people stay at a site where they find video.
Video marketing has quickly become one of the most effective ways of advertising how good your product is. If one picture is worth a thousand words, what’s the worth of a video in promoting your product or service?
In addition to providing video on your own site (since videos now form a part of organic search results on both Google and Bing), you also need to know that YouTube is now among the top three search engines on the Internet. The big search engines include videos as part of their results because people want to see videos as part of those results.
Simply put, videos replace the time needed to read text and pages of documents. When videos are done well, visitors hit the play button and learn everything they need. An online video can help to advertise how good your product is, without the need for lengthy text and lots of words. In a video you can show how good the product is because people can see how it works, what it looks like and how it performs.
If you are marketing a product or service online, now is the time to go video.
The bottom line? The Internet is becoming video driven. Not only is online video more available, more and more people have come to look for it...or even demand it.