Our goal is to help our clients reach, attract, and persuade their audiences to do business with them and to buy their products and services. There’s a lot to be gained from smart, creative approaches to your traditional and interactive marketing and advertising objectives. Consider this story that Benjamin Franklin related to Thomas Jefferson one evening...more
Making Peace, Not War
April 6, 2012 | Bob Luft
This isn’t political commentary. It’s just that I was thinking about a lot of the changes in advertising and marketing that have occurred over my career. Years ago, I went to an ad club dinner at which the speaker elaborated at ...more
How to Choose: Open Source or Custom Programming
January 26, 2012 | Bob Luft
As originally conceived, open source programs like WordPress were developed to be used for blogging. As open source options have evolved and become more versatile, they are being used more and more for website design.
So how can you ...more
Site Visitors Stay Longer on Websites with Video
January 2, 2012 | Bob Luft
Statistics from the major search engines show that the rate at which people visit a site and then immediately abandon it is as high as 90%. Why? Because they haven’t found what they’re seeking. ...more
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