Our goal is to help our clients reach, attract, and persuade their audiences to do business with them and to buy their products and services. There’s a lot to be gained from smart, creative approaches to your traditional and interactive marketing and advertising objectives. Consider this story that Benjamin Franklin related to Thomas Jefferson one evening in Philadelphia...more
Why Interactive Marketing Matters
February 16, 2010
Marketers of all levels of sophistication in all industries are spending more on interactive marketing as they try to better distribute their investments into the media their customers actually use, according to Forrester Research, Inc., an ...more
Generate Good Buzz!
January 06, 2010
Build a social community whose members love the goods and services you offer. Social media marketing is your portal to a new generation of interaction through online video, wikis, blogs, podcasts, RSS feeds, internet forums and more.
For ...more
Putting a Prize in Your Cracker Jack Box: How Sales Promotion Can Work for You
November 23, 2009
Sales Promotion Sets You Apart from the Competition!
Even more than just a prize in every Cracker Jack box, sales promotion can be a powerful tool in both trade and consumer marketing. It works because you offer your customers something ...more
Percentage of respondents who said advertising was the reason they chose one brand over another.
Percentage of companies that rated advertising as the best way to consistently reach their target audience.
